The LazMall Brand Awards (Lazada Brand Awards) is an annual event organized by Lazada since 2022. The awards feature three categories, designed to honor outstanding brands and business partners on the LazMall e-commerce platform.
In the "Brand of the Year" category, Lazada honored 10 prominent names: Vinamilk, Samsung, Abbott, Enfa, Elmich, Huggies, Unilever, Nestle, TCL, and Adidas. According to a Lazada representative, these brands fully utilized the group's ecosystem while consistently innovating to enhance the shopping experience for consumers.
Lazada, as a platform, provides logistics infrastructure and smart marketing tools during shopping festivals. It serves as a bridge, helping businesses expand cross-border operations and reach consumers more quickly and efficiently.
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Lazada representatives presented the LazMall Brand Awards 2025 trophy at Unilever's office. Photo: Lazada |
Lazada representatives presented the LazMall Brand Awards 2025 trophy at Unilever's office. Photo: Lazada
A Lazada representative also stated that Vinamilk's inclusion among the outstanding brands demonstrates its comprehensive partnership strategy, aligned with a customer-centric approach. The company continuously drives digital transformation, expanding online sales channels to meet diverse consumer needs and strengthen its leading position in the domestic dairy market.
In 2025 alone, the dairy company saw remarkable growth on Lazada, especially during mega sales events. Revenue on 12/12 increased 45 times compared to a normal day, highlighting the appeal of promotional programs and the consistent experience offered by the brand. Simultaneously, Lazada supported the brand's international expansion through its official store on LazMall Singapore, enabling regional consumers to access international-standard nutritional products and elevating the Vietnamese brand's profile.
A Vinamilk representative stated that strategic moves in their comprehensive innovation journey have fueled growth in both domestic and international markets. "With a consumer-centric approach and the partnership of platforms like Lazada, we continue to optimize operations, enhance customer experience, and strengthen our leading position," the brand representative said.
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Lazada representatives presented the honorary trophy at LocknLock's office. Photo: Lazada |
Lazada representatives presented the honorary trophy at LocknLock's office. Photo: Lazada
Beyond the main category, the LazMall Brand Awards 2025 also acknowledged several brands for outstanding results achieved by effectively utilizing the platform's specific business tools. In the "Super Brand Series of the Year" category, LocknLock was recognized for its success in designing large-scale shopping festivals, optimizing traffic, and efficiently converting it into sales.
The "Rising Brand of the Year" award was presented to Lacoste. LazMall helped Lacoste reach a demographic of young, high-income customers and achieve significant growth in a short period.
Speaking at the event, a Lazada Vietnam representative stated that the success of brands is a key measure of the platform's success. "We consistently accompany and support our partners to grow and increase value on the platform," the Lazada representative said. With a focus on promoting authentic products and enhancing user experience, the company announced it will continue to invest in practical support solutions for brands within the LazMall ecosystem.
Thai Anh
