The two-day visit was led by Aswin and Thapanee Techajareonvikul, BJC Big C's chief executive officer and president, and senior vice president, respectively. Its purpose was to analyze and survey the group's core business segments, particularly MM Mega Market Vietnam (MMVN), and to gather insights from the supermarket chain's leadership. This provided analysts with a direct view of operations, a deeper understanding of consumer behavior, market structure, and the growth potential of Vietnam's retail and wholesale sectors.

Aswin and Thapanee Techajareonvikul, along with executive board members, pose for a souvenir photo with MMVN leaders and staff at MM Mega Market An Phu, TP HCM. *Photo: MMVN*

Vietnam stands out as a high-potential market in Southeast Asia, driven by consistent economic growth. Data from the World Bank and other international economic organizations shows Vietnam's GDP has grown by an average of 6-7% annually over the past three years, with per capita GDP reaching 4,700-5,000 USD. This growth underscores increasing consumer purchasing power and a significant expansion of the middle class, particularly in major urban centers, which are key drivers for the retail and wholesale sectors.

BJC identifies Vietnam not only as a high-growth market but also one with a large working-age population, an increasingly sophisticated supply chain, and a business environment conducive to long-term investment. These attributes align with BJC's strategy for achieving balanced and sustainable growth across the ASEAN region.

The BJC delegation explores operations at MM Mega Market An Phu. *Photo: MMVN*

Aswin and Thapanee explained that bringing the investor delegation to observe business operations is part of BJC's effort to deepen understanding of its strategic direction, particularly in key markets like Vietnam. The group is well-prepared with extensive experience, a robust business network, and deep local market insights to support long-term expansion and consistently enhance shareholder value.

BJC's continued investment push in Vietnam underscores its confidence in the ASEAN economy's potential. It also reinforces the group's position as a leading retail and wholesale enterprise, committed to sustainable regional growth.

MM Mega Market An Phu has prepared its goods supply for the Tet holiday. *Photo: MMVN*

BJC is a prominent multi-industry economic group from Thailand, with operations spanning packaging production, consumer goods, medical equipment, and retail. For decades, the group has made substantial investments in the Vietnamese market, leveraging its expertise and experience. Currently, BJC provides packaging, consumer, healthcare and technical, and retail and wholesale solutions in Vietnam, representing a total investment exceeding 1 billion USD.

After nearly 25 years of operation, MM Mega Market Vietnam now operates 21 wholesale centers and supermarkets nationwide, one commercial center, and 8 delivery warehouses catering to B2B customers. The system serves an average of 1,1 million customers monthly, supported by a team of over 3,000 employees and a network of approximately 1,500 supplier partners, including hundreds of local farmers and producers. This extensive network contributes to building a sustainable supply chain in Vietnam.

Hoang Anh