Cocolux has inaugurated its first store at Aeon Mall Long Bien, marking a new chapter in the brand's growth. Since its opening, the store has drawn numerous visitors and shoppers, quickly becoming a popular destination at the premier shopping center in the northern region.
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Singer Anh Tu shops at the modernly designed Cocolux store, which showcases over 300 brands. *Photo: Cocolux*
The store's expansive space features a modern, youthful design with striking colors. Its well-organized layout and carefully designed lighting system provide a comfortable and convenient shopping experience for customers.
Beyond product displays, Cocolux emphasizes creating engaging experiential touchpoints, notably a photobooth area. Here, customers can not only shop but also capture interactive moments with the brand, fostering emotional connections and enhancing brand loyalty.
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The store's photobooth combines shopping, experience, and emotional connection, proving popular with many young people. *Photo: Cocolux*
According to a brand representative, selecting this major shopping center as the initial point of its Aeon expansion journey reflects Cocolux's clear development strategy. Rather than pursuing widespread expansion, the brand targets major shopping centers such as: Aeon Mall, Vincom, and Go Mall, which boast stable, diverse customer traffic and high demand for quality shopping experiences.
In parallel with its shopping center expansion, Cocolux consistently invests in large-scale stores at prime locations. The previous opening of the Cocolux Flagship store at 134 Cau Giay generated significant buzz, underscoring its rapid development and ambition to establish a modern, standardized cosmetics retail system in Vietnam.
The continuous opening of key sales points demonstrates that Cocolux prioritizes location quality, store size, and the ability to offer distinct customer experiences, rather than focusing on sheer quantity.
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Customers shop at the Cocolux store. *Photo: Cocolux*
Complementing its system expansion, Cocolux continuously enhances service quality and its product portfolio. The system currently distributes over 300 genuine cosmetic brands, spanning makeup, skincare, personal care, and perfumes, thus meeting diverse consumer beauty needs.
Beyond its retail role, Cocolux also serves as a strategic partner for many international cosmetic brands in communication campaigns and experiential events.
(Source: Cocolux)
Cocolux store system: https://cocolux.com/cua-hang.
Website: cocolux.com.
Hotline: 0988888825.
