Before becoming a leading multi-brand automotive group in China, FAW (First Automobile Works) began as a truck factory established in 1953, marking a milestone in the country's automotive history.

FAW headquarters in China. Photo: FAW

FAW headquarters in China. Photo: FAW

One of the company's first important brands was the Jiefang (Liberation) truck line, a transport vehicle symbolic of economic reconstruction and development. Today, FAW's Hongqi (Red Flag) luxury car line is a top choice for Chinese leaders and frequently appears at important events.

FAW's transformation stems from its open-door strategy. Instead of solely focusing on in-house production, FAW collaborates with leading global automotive brands such as Volkswagen, Toyota, Audi, and Mazda. Through these joint ventures, FAW has acquired advanced manufacturing technologies, modern management processes, and accumulated valuable experience.

An FAW production plant in China. Photo: FAW

An FAW production plant in China. Photo: FAW

In China, FAW has built a multi-brand ecosystem with Hongqi in the luxury segment, Jiefang maintaining its position in the commercial vehicle sector, and Bestune targeting the mass market. This allows FAW to adapt flexibly to market trends and ensure sustainable growth. To stay ahead of the curve, FAW is innovating and investing in advanced technologies in the era of vehicle electrification, developing electric vehicle (EV), autonomous driving, and smart car technologies.

Bestune's Xiaoma compact electric car, a sub-brand of FAW. Photo: Bestune

Bestune's Xiaoma compact electric car, a sub-brand of FAW. Photo: Bestune

FAW's 70-year journey has witnessed a remarkable transformation from a small factory to a global multi-brand corporation. With strategic vision, investment in technology, and flexible adaptability, FAW is asserting its position on the world automotive map.

(Source: Bestune Vietnam)