Great Bear, a third-party logistics provider specializing in ambient goods, has been awarded a three-year extension to its current transport contract by Weetabix.

Under the new agreement, Great Bear will continue to manage the transportation of goods from Weetabix's manufacturing facilities to its Burton Latimer warehouse in Northamptonshire until the end of 2028, and will also be responsible for secondary distribution across the United Kingdom.

Great Bear is a third-party logistics provider specializing in ambient goods. *Photo: Great Bear*

“This extension is a testament to the strong relationship between Great Bear and Weetabix, as well as the dedication of our team,” said Alastair Isbister, CEO of Great Bear. “Over the past three years, we have consistently provided high-quality service, achieving an on-time delivery rate of 98.7% for 12 consecutive months.”

Additionally, Great Bear also announced it has secured additional transport services from Weetabix’s Deeside facility, thereby expanding the scope of collaboration between the two parties.

Weetabix is currently owned by Post Holdings (US) and acquired Deeside Cereals from Wholebake in 12/2023. Last year, the North Wales-based cereal manufacturer launched the first Weetabix-branded products from Deeside, including honey-flavored and chocolate caramel Wheaties lines, featuring a Disney Toy Story theme.

Great Bear first signed a contract with Weetabix in 1/2023.

Great Bear is a third-party logistics provider specializing in ambient goods and is part of Culina Group, one of the United Kingdom’s leading logistics and supply chain groups, providing transport, warehousing, and distribution solutions for many major brands.

By Hai My (Source: Logistics Manager)