The year 2026 marks a decade since Hasaki's establishment. Starting as a retail system focused on cosmetics, the company has gradually expanded its reach, now distributing personal care lines, fashion, baby products, and daily household consumer goods. With over 320 stores nationwide, Hasaki has transformed into a comprehensive family care ecosystem, aiming to meet diverse needs at a single destination.
A Hasaki representative stated that the company consistently upholds the principle of "Save More - Always" through year-round promotional programs. This approach ensures customers have enhanced access to genuine products and helps alleviate monthly household expenses, a crucial factor in today's competitive retail landscape and amidst economic inflation.
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The chain of stores provides all personal care and lifestyle products. *Hasaki*
Upon entering a Hasaki store, consumers discover a wide array of products. These include: cosmetics and specialized skincare from popular to global luxury brands; functional foods and internal beauty items such as hydrating pills, vitamins, and collagen; body care products including shampoo, shower gel, and family dental cleaning supplies; baby products like diaper rash cream, baby wash, and skin lotion; and fashion featuring sportswear and casual wear for men, women, and children.
Beyond personal care, Hasaki also distributes household care products and electronic devices. These additions, including: laundry detergent and softener, deodorizers and room fresheners, portable electric fans, headphones, power banks, chargers, and charging cables, enhance living spaces and optimize the overall family care experience.
To celebrate its 10-year anniversary, Hasaki launched a major shopping campaign in June, offering thousands of gifts and extensive promotions. By 6/6, the event garnered over 500,000 direct customers across its 320 branches nationwide and through its website and application. The campaign also generated significant discussion on platforms like TikTok, Facebook, and Threads, accumulating millions of views and interactions.
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Consumers explore products at a store in TP HCM on 6/6. *Hasaki*
Organizers noted a shift in customer interest; beyond cosmetics, many customers are now purchasing diverse items for their entire household. Examples include: vitamins for parents, gentle shower gel for children, new technology water flossers, and household cleaning supplies.
Hasaki strengthens partnerships with over 700 global beauty brands, including L'Oreal, La Roche-Posay, Unilever, Anessa, Klairs, Cocoon, 3CE, and Skin1004. By directly importing goods, the company avoids intermediaries, maintaining competitive pricing. These cost savings are then passed on to users through various benefits. Specifically, customers can shop at affordable prices any day of the year, rather than waiting for holidays or double-digit dates like 6/6, 11/11, or 12/12.
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On 6/6, the brand welcomed 500,000 customers. *Hasaki*
The brand emphasizes that this cost-saving strategy does not compromise service quality. "Customers still experience a modern shopping environment, fast two-hour delivery, and a commitment to 200% compensation if counterfeit goods are discovered," a representative affirmed. This strategy addresses the economic needs of families, fostering trust and establishing Hasaki as a preferred destination for many consumers over the past decade.
This year, Hasaki plans to officially open its first store in the US, marking a significant step in its global expansion.
(Source: Hasaki)
