The new collection, utilizing V-number technology, embodies a lifestyle of understated elegance, focusing on simplicity and authenticity.
Technically, the "Pha" wood panels measure 1,220 x 2,745 mm, minimizing the need for joins and creating a seamless look. This technique enhances the aesthetic appeal and elevates the visual and tactile experience for users.
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The new collection with natural wood grain. Photo: Minh Long Wood |
The collection also aligns with the "Quiet Luxury" trend – a lifestyle that values subtle sophistication. In the post-pandemic era, consumers increasingly seek sustainable values and inner peace. "Pha" reflects this spirit: using knot-free wood with neutral, fine grains, minimalist yet sufficiently luxurious.
According to Minh Long Wood, the new product line fosters tranquility and sophistication in interior spaces, allowing users to experience relaxation and serenity in every detail.
Beyond aesthetics, "Pha" represents a fusion of three cultures: the simplicity and tranquility of Japan, the bright and minimalist style of Northern Europe, and the closeness to nature found in Vietnamese culture. These elements combine to make the collection both an interior design material and a reflection of cultural values and personal philosophies.
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Products used in a bedroom setting. Photo: Minh Long Wood |
The distinctive features of the "Pha" collection demonstrate that it's not just an interior material, but also reflects a design trend that prioritizes simplicity, personalized living spaces, and respect for local elements in a globalized context. Through this project, Minh Long Wood showcases its direction of integrating V-number technology with intrinsic design to expand the applications of engineered wood. This direction aims to redefine the role of interior materials in new usage trends, emphasizing aesthetics, durability, and cultural elements.
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Natural wood grain in the new collection. Photo: Minh Long Wood |
A Minh Long Wood representative stated that the naturalization of materials is becoming a dominant design trend in the interior industry, linked to the demand for sustainable living and the desire to connect with nature. Consumers now prefer materials that offer a sense of closeness and genuine quality over polished or highly processed surfaces. Within this trend, the "Pha" collection presents a suitable choice, retaining the fresh feel of newly cut wood.
According to the company, every wood grain and texture is clearly visible, creating a vivid, tactile experience without compromising aesthetics. The product can be flexibly applied in various spaces, from resorts and retreats to urban apartments, and suits currently popular lifestyles: slow living, peaceful living, and balanced living.
Hoang Dan
