The "Miss Dairy Cow 2026" contest, a traditional event organized by Moc Chau Dairy Cattle Breeding Joint Stock Company since 2004, is set to take place on 2-3/1/2026. The central focus of the competition is the "Miss Dairy Cow" selection, featuring about 30 to 40 dairy cows from exemplary farming households, breeding centers, and company-affiliated units. This event, held for 17 iterations over two decades, aims to honor dairy farming, skilled farmers, and promote the cultural and agricultural value of the Moc Chau highland (Son La).

A company representative stated that a meticulous selection process precedes each cow's appearance on the competition grounds. The company's technical team visits individual farms, monitoring herds through various developmental stages to choose cows that meet all criteria: harmonious physique, stable health, attractive appearance, and excellent milk production capacity. Competing cows are judged on their overall appearance and specific body indices, including head, shoulders, chest, four legs, udder, and health status. Milk yield and quality are key criteria, determining top titles such as Miss, runner-up, and other special awards. Each screening step adheres to the company's long-standing professional procedures, ensuring that every contestant is a worthy representative of the skill and dedication of each "milk artisan."

The competing cows are carefully selected over several months. *Moc Chau Company*

Beyond the competition, the event serves a larger purpose. "The Miss Dairy Cow 2026 contest is not merely an agricultural event; it is an opportunity for Moc Chau to affirm its nearly seven-decade legacy of dairy farming in this region. The spirit of 'Highland Pride - Preserving Essence' is evident throughout, from the care and selection processes to the moment the herd's finest individuals are honored," a company representative stated. This commitment has made the contest a prominent cultural and tourism event in the Northern mountainous region.

The cows are meticulously cared for by "milk artisans." *Moc Chau Company*

Alongside the main competition, the event features various side activities, expanding the experience for residents and tourists. A prominent feature is the exhibition area, showcasing and offering samples of Moc Chau Company's products and local agricultural specialties. The program also includes a video creation contest with the theme "Thao Nguyen - My Story," a recreated "Old Moc Chau Farm" area, a photo exhibition, and various art activities and interactive games for students and visitors, fostering a festive atmosphere rich in highland identity. Through these activities, the company continues to promote the value and reputation of its dairy brand, contributing to the development of local agricultural tourism.

(Source: Moc Chau Dairy Cattle Breeding Joint Stock Company)