The new Phu Hung Life chief executive officer brings over 30 years of experience in the insurance sector, having held numerous senior executive positions at insurance companies across the Asian market. She is recognized for her deep expertise in operational management and distribution system development, which are key factors for insurance companies pursuing sustainable growth.

Throughout her career, Ms. Yong Lai Yin has led transformation programs, enhanced operational efficiency, and built stable operating systems under various market conditions. Phu Hung Life's shareholders anticipate that her understanding of international markets and experience working in Vietnam will enable her to realize the company's vision: to become the best life insurance provider in Vietnam, trusted and long-term by customers and employees.

Ms. Yong Lai Yin, chief executive officer of Phu Hung Life. *Photo: Phu Hung Life*

Sharing her thoughts on the new role, Ms. Yong Lai Yin stated her desire to work with Phu Hung Life to build a stable, people-centric organization focused on creating practical insurance solutions that deliver value to customers. "We aim to provide humane insurance products that suit customers' needs at every life stage, while ensuring convenient service experiences and honoring our commitments," Ms. Yong Lai Yin said.

According to her, people are a key factor in the long-term development strategy. "A team sharing a common vision, goals, and determination will be the foundation for the company to overcome challenges and achieve significant milestones on its sustainable development journey," she emphasized.

Digital application supports customers in participating and managing insurance contracts. *Photo: Phu Hung Life*

In parallel with strengthening its leadership team, Phu Hung Life stated it will continue to invest in digital transformation and automation to enhance operational efficiency, increase service consistency, and better support its financial advisory team in serving customers. The company identifies technology application not only to optimize internal processes but also to improve customer experience long-term.

Established in 2013, Phu Hung Life operates in the life insurance sector in Vietnam, offering financial protection solutions from basic to flexible investment-linked insurance products, meeting diverse customer needs.

Besides business activities, the company also cooperates with the Lawrence S. Ting Foundation to implement community programs, focusing on education, financial literacy enhancement, and healthcare in many localities nationwide.

Minh Ngoc