The event concluded a series of activities commemorating the 80th anniversary of the August Revolution and National Day (2/9), featuring renowned artists such as Noo Phuoc Thinh, Ryder, Phan Manh Quynh, Phuong Ly, Huong Tram, Vu Cat Tuong, Vu, Bui Cong Nam, Vinh Khuat, Hansara, and Maydays. The artists delivered captivating performances, both entertaining and conveying a message of community connection, while showcasing the dynamic, creative, and confident image of Vietnamese youth in the era of integration.

V Fest - Vibrant Youth music festival. Photo: Organizers

According to the organizers, V Fest - Vietnam Today is a vibrant music festival aimed at spreading love and pride in the beauty of Vietnamese people, culture, and the country. Following the success of V Concert - Radiant Vietnam and V Fest - Vibrant Youth, the program contributes to the government's policy of developing the cultural industry into a key economic sector, while affirming Vietnamese identity in the era of integration.

An SHB representative stated that sponsoring V Fest is part of their strategy to connect culture, art, and sports with the community, thereby connecting people, inspiring them, and spreading national pride.

Previously, in commemoration of the 80th National Day anniversary, SHB launched the "Happiness is being Vietnamese" campaign, which included 40,000 gifts imbued with Vietnamese cultural identity, along with activities like designing "Proudly Vietnamese" shirts, photo booth check-ins, and sharing stories of national pride through the "Memories" video series, as well as collaborating with the "A80 Guest Stations." The campaign received positive responses from the community, becoming a bridge connecting generations and linking the legacy of the past with aspirations for the future.

People taking photos with SHB's photo booth. Photo: SHB

Concurrently, SHB also participated in the "80 Years of Independence - Freedom - Happiness" National Achievements Exhibition, showcasing outstanding results in the finance and banking sector. According to a bank representative, these activities express gratitude for the nation's glorious past, while affirming the bank's pride in accompanying and contributing to creating positive values for the community.

SHB's booth at the A80 exhibition. Photo: SHB

Over three decades of development, SHB has determined that sustainable value comes not only from business growth but also from a spirit of responsibility and accompanying the nation. Participating in the A80 series of events is how the bank spreads national pride and patriotism to present and future generations. An SHB representative said that, with unwavering resolve and aspirations for integration, SHB aims to become a modern and humane financial institution, building a comprehensive ecosystem.

(Source: SHB)