The campaign runs until 28/2. Customers who purchase TCL TVs, air conditioners, and washing machines have the opportunity to receive gifts and special offers tied to the Lotusmiles program. The special prize is a 98-inch C8K QD-Mini LED TV, valued at 117 million VND. The second prize is a pair of round-trip business class tickets, equivalent to 60,000 bonus miles. The third prize is a round-trip economy class ticket, equivalent to 30,000 bonus miles.

According to a company representative, these offers are designed to attract customers interested in both consumer technology and travel. The partnership also expands customer engagement by connecting travel experiences with home life, which are two major needs during the Tet holiday. Vietnam Airlines maintains its role as the national airline serving family reunion journeys for people. Conversely, TCL focuses on home appliance technology and large-screen TVs, catering to entertainment and daily life needs after travel.

Users enjoying TCL products. Photo: TCL

TCL states that the campaign focuses on its QD-Mini LED and QLED TV series, ranging from 55 inches to 98 inches, including the ultra-large 115-inch series, suitable for various home spaces. These products are positioned as home entertainment centers, serving the demand for watching television, artistic programs, sports, and digital content during the holiday season.

Among the featured items, the C8K QD-Mini LED TV is highlighted as a product equipped with top technologies. It boasts a Zero Border bezel-less design, a maximum brightness of 5,000 nits, and a sound system fine-tuned by Bang & Olufsen. The brand positions this product in the premium segment, targeting users seeking to upgrade their entertainment experience.

In addition to TVs, TCL's smart home appliance ecosystem, comprising: FreshIN and BreezeIN air conditioners, and Max Aura and Care Aura smart washing machines, are also included in the promotion. These products emphasize automation, time-saving, and support for family life during the year-end peak season.

TCL QD-Mini LED C8K TV. Photo: TCL

TCL is a technology brand present in over 160 countries globally. The company excels in large-screen TVs with QD-miniLED and QLED technology. In 2024, the group's revenue was nearly 300 billion yuan (about 43.4 billion USD). In Vietnam, the group currently has four production facilities in Binh Duong and Quang Ninh provinces, with a total cumulative investment of 310 million USD. They expect to increase investment to 590 million USD by 2027.

Vietnam Airlines, the national airline of Vietnam, has a flight network covering many countries and territories. In 2025, the airline operated over 156,000 flights, serving nearly 26 million passengers. By the end of 2025, the airline operated 102 aircraft. Its wide-body fleet comprises 31 aircraft, including 14 A350-900s and 17 Boeing 787s. The narrow-body fleet has 65 A321s and A320s. Additionally, the airline operates six ATR-72s.

TCL believes that combining airline benefits with home electronics products reflects a trend of cross-collaboration among businesses in different sectors, aiming to expand customer touchpoints. For TCL, this is an opportunity to reach family users looking to upgrade their living spaces. For Vietnam Airlines, the program helps increase customer engagement with the Lotusmiles ecosystem beyond flight activities.

Hoai Phuong