The Vietnam International Seafood Expo (Vietfish) 2025 will take place from 20/8 to 22/8 at the Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh Street, District 7, Ho Chi Minh City. This year's event is the largest to date, boasting 14,000 m2 of exhibition space and 526 booths from 280 companies representing 17 countries, including Japan, China, South Korea, and key European partners like Denmark. Vietfish serves as a vital hub for businesses, technologies, and markets, driving the sustainable development of the Vietnamese seafood industry.

Vietfish's new brand identity. Photo: Vietfish

Vietfish's new brand identity. Photo: Vietfish

In anticipation of the upcoming event, the organizers have launched a new brand identity that blends the industry's heritage with its aspirations for the future, reflected in every design detail. Building on the spirit of the previous logo, the new version features cleaner, more defined lines. The stylized fish image evokes a sense of motion and readiness for breakthroughs. "This change reflects a more confident, modern, and decisive Vietfish," a representative of the organizing committee stated.

A key feature of the new identity is its cleverly designed and meaningful pattern system. Drawing inspiration from familiar images within the seafood industry and the expo itself, the designers have transformed them into minimalist, modern graphic symbols. The fish, waves, and ship's wheel serve as core symbols, paying homage to the industry's seafaring heritage and leadership. The circular dots represent the hundreds of booths and thousands of participating businesses, forming a dense network that symbolizes the power of connection and community. The letter "V," representing Vietnam and Victory, is stylized with strong upward lines, embodying the industry's ambition and pursuit of new heights in Vietnam and Asia.

Vietfish's former logo and brand identity. Photo: Vietfish

Vietfish's former logo and brand identity. Photo: Vietfish

The new brand identity primarily uses blue and red. Blue represents the vast ocean, conveying trust, professionalism, and a commitment to sustainable development and marine environmental protection. Red, the color of passion, tireless effort, and the desire to win, highlights energy and determination for breakthroughs.

"Combined, these design elements create a dynamic visual language that tells the story of a diverse seafood industry, guided by vision, constantly evolving, and ready to engage with the world," the expo representative shared.

Attendees will have the opportunity to experience the new brand identity firsthand, as well as explore the "Seafood Expo," showcasing high-quality seafood products and cutting-edge processing and farming technologies. The event will also feature professionally organized B2B matchmaking sessions, facilitating networking, contract signing, and market expansion for businesses.

Businesses can also participate in a series of seminars featuring leading experts who will discuss current trends, challenges, and growth opportunities in the industry. Additionally, a dedicated cultural experience area will host culinary demonstrations by professional chefs, treating visitors to exquisite seafood dishes.

Thousands of visitors attended Vietfish 2024. Photo: Vietfish

Thousands of visitors attended Vietfish 2024. Photo: Vietfish

Launched in 1999, the Vietnam International Seafood Expo (Vietfish) has become one of Southeast Asia's leading seafood exhibitions over the past 25 years. In 2025, the organizers aim to elevate Vietfish to the top seafood expo in Asia, expanding its scale and enhancing its overall quality. With the theme "Connecting Asia with the World," Vietfish aims to become the central hub for trade, technology, and knowledge within the seafood industry across the continent. The slogan "Innovation and Sustainability" reflects a commitment to sustainable and innovative development.

Embracing continuous innovation, Vietfish 2025 will showcase advanced technologies, new business models, and solutions to enhance the competitiveness of the Asian seafood industry in the international market. Sustainable development encompasses not only commerce but also responsibility. In the face of climate change and resource depletion, Vietfish is committed to promoting responsible farming, processing, and business practices to protect marine ecosystems for future generations.

Hai My