With the rise of digital media, online design platforms have become increasingly popular due to their user-friendly interfaces, diverse template libraries, and high degree of personalization. However, most existing tools are developed for a global audience and don't fully cater to the specific cultural, linguistic, and visual needs of Vietnamese users.
Created to address this gap, Penci, an AI-powered online design platform, is developed from a Vietnamese perspective, aiming to serve the domestic community with culturally relevant design solutions.
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Penci is an online design platform serving Vietnamese users. Photo: Penci |
Penci is an online design platform serving Vietnamese users. Photo: Penci
Penci offers more than just a diverse template library. It focuses on showcasing contemporary Vietnamese culture through every design detail, from colors and symbols to fonts and content. The platform's team of young designers constantly updates market trends and integrates AI tools to empower users to easily create their own products for free.
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Founder Luu Lam Son (5th from right) and the Penci team. Photo: Penci |
Founder Luu Lam Son (5th from right) and the Penci team. Photo: Penci
Penci founder Luu Lam Son, also the founder of The Gioi In An (World of Printing), a company with nearly 15 years of experience in the printing industry, explained that the platform was born from practical demands. He noted that many customers struggle to find suitable design templates for printing, often leading to outsourcing, which is time-consuming and expensive. Furthermore, the market lacks media publications for important occasions like the Hung Kings Commemoration, April 30 (Liberation Day), or September 2 (National Day). This is the reason behind Penci, an AI-integrated design platform that allows users to create their own appropriate templates for free.
The platform began its trial phase in April. To date, Penci has attracted attention from the domestic design community, surpassing 30,000 products, with content ranging from holidays and education to F&B, beauty, and construction. The company reports over 7,000 users and 20,000 designs created.
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The library offers a diverse range of design templates with various colors and themes. Photo: Penci |
The library offers a diverse range of design templates with various colors and themes. Photo: Penci
"These figures demonstrate the potential of a purely Vietnamese design platform that is easy to use and relatable to Vietnamese people," a Penci representative said. "Penci is not just a tech product, but also a testament to the creativity of young Vietnamese people during this period of rapid transformation in technology, branding, and identity."
Penci aims to become the leading online design platform in Vietnam, not only in terms of user numbers but also as a source of creative inspiration, accompanying the younger generation in their journey of shaping aesthetics and identity.
Thai Anh
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