The event is part of a series of activities celebrating Fahasa's 50th anniversary (1976 - 2026). Organizers hope to offer readers renowned art and design publications, featuring titles from Taschen, Phaidon, and Thames & Hudson.

Exhibition space for art and design books. *Photo: Organizers*

Taschen, a renowned German publisher established in 1980, is globally recognized for its large-format art publications, luxurious designs, and premium printing quality. Phaidon, one of the world's oldest and most reputable publishers in creative arts, was founded in 1923 in Vienna, Austria. It is known for in-depth books on fine art, fashion, and architecture. Thames & Hudson, a leading independent British publisher established in 1949, specializes in illustrated art, history, and culture publications.

Over 500 titles, totaling 1,500 imported copies from the UK, US, and Singapore, are on display and distributed at Nguyen Hue bookstore, Hanoi bookstore, and Long Bien bookstore in Hanoi. The collection spans various genres, including: design books (The History of Graphic Design, 100 Interiors Around the World, The Package Design Book), architecture books (Building Nature, Gaudi: The Complete Works, 100 Contemporary Houses, Contemporary Japanese Architecture), fashion books (iconic global fashion brands such as Louis Vuitton Catwalk, Chanel Catwalk), and art books (Vincent van Gogh: A Life in Letters, Monet: The Triumph of Impressionism, Leonardo: The Complete Paintings).

Readers browse books in the event area. *Photo: Organizers*

The organizers are offering a 10% discount on all books from these three publishers. "We aim to create an inspiring space for the art, design, architecture, fashion, and visual creativity community," a representative stated. "This allows them to discover high-quality international publications and stay updated on the latest global trends."

Fahasa was established in 1976 as Quoc Doanh Phat Hanh Sach and was privatized 30 years later. In 2024, the company opened 6 new bookstores: Hung Vuong, Ba Thang Hai, Dong Sai Gon (TP HCM), Hong Bang (Hai Phong), Ca Mau, and Tran Duy Hung (Hanoi). These branches span hundreds to thousands of square meters. Fahasa Hong Bang is the largest, featuring over 100,000 domestic and foreign books, 25,000 stationery items, school supplies, children's toys, souvenirs, and gifts.

Mai Nhat