DKNY recently launched its spring 2026 campaign featuring a distinctive photoshoot with model Hailey Bieber. As a global ambassador, Hailey Bieber stated her desire to redefine modern chic, making everyday attire vibrant and relatable for urban women.

DKNY has unveiled its spring 2026 campaign, starring global ambassador Hailey Bieber, who aims to redefine contemporary style and make everyday wear more dynamic for urban women. The campaign highlights the brand's signature New York spirit through Bieber's fresh take on fashion.

The brand revives the naked dress, a design previously seen in "Sex and the City", captivating fashion enthusiasts. Its minimalist black hue combined with transparent strap details enhances femininity while maintaining a sophisticated New York aesthetic.

A New York attic in the US served as a key backdrop for the campaign, becoming Hailey Bieber's main "stage". She interacted with black and white portraits, creating an invisible connection between visual art and high-fashion ready-to-wear.

According to a brand representative, the fusion of Hailey Bieber's characteristic free spirit and DKNY's identity creates a confident style statement, setting new standards for women's fashion, particularly for 8/3.

An oversized blazer paired with jeans evokes a 1990s vibe. Loafers and a handbag complete the overall look.

For fans of minimalist style seeking a modern look, a striped mini dress paired with high heels is an ideal choice.

Hailey Bieber's confident and free-spirited approach to spontaneous layering can create striking looks for 8/3, perfectly capturing the urban rhythm.

Hailey Bieber, 29 years old, is the daughter of actor Stephen Baldwin and niece of acclaimed actor Alec Baldwin. She began modeling at 17 years old and was named "Sexiest Woman in the World 2017" by Maxim magazine. In 2022, Hailey launched her minimalist beauty brand, Rhode. Justin and Hailey married in 2019 and welcomed their first son in 8/2024.

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DKNY representatives believe the spring 2026 campaign empowers women to express their refined aesthetic while spreading the free-spirited and bold energy synonymous with New York.

The brand announced Hailey Bieber as its new global face in early 2025. For the fall 2025 campaign, Hailey transformed classic designs into modern, captivating street styles.

In Vietnam, DKNY products are exclusively imported and distributed by ACFC.

Dong Ve

Photos: DKNY

Established in 1989, DKNY celebrates the spirit of New York, drawing inspiration from the city's unique energy and attitude. Starting with jeans and the fast-paced urban lifestyle, the brand prioritizes utility and practicality, blending modern aesthetics with everyday life.

Based on Donna Karan's original principle of designing for dynamic, busy women who embrace unpredictability, DKNY positions itself as a global lifestyle brand. It emphasizes active, versatile apparel, helping individuals live a full New York-style life wherever they are.

Products are available on the website and ACFC Vietnam Fanpage. Stores are located in major shopping centers in TP HCM and Hanoi. View the detailed store system here.