The controversy stems from mot excerpt of the film uploaded by 20th Century Studios to YouTube on 17/4. In the clip, Andy Sachs' (Anne Hathaway) Asian assistant introduces herself as Jin Chao. According to SCMP, many on Chinese social media say the character's name sounds like "Ching Chong".
The news outlet stated that "Ching Chong" is a derogatory term used against Asian people, originating from the late 19th and early 20th centuries during a period of widespread anti-Asian sentiment and xenophobia in the US.
Additionally, some viewers expressed disappointment with Jin Chao's "nerdy" appearance. They argue her style contrasts with the glamorous image of those in the luxury fashion industry, describing her as having "no taste". Her boasts about academic achievements at prestigious Yale University, along with her open criticism of her superiors, are also seen as reinforcing the stereotype that "successful Asian individuals are often academically gifted but lack social skills". Some believe her exaggerated expressions and acting turn the character into a caricature of Chinese people.
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Assistant Jin Chao is played by Chinese-American actress Helen Shen, 26. Photo: 20th Century Studio |
Many expressed frustration in the YouTube comments section. One account suggested the video demonstrates the film studio's insensitivity toward anti-Asian discrimination, questioning why mainstream media continues to behave so poorly today. Some Korean commenters left similar remarks, urging the public not to support the film.
In response to criticism that the film "insults China", international critics stated that domestic audiences are overreacting. They defended the project, noting that linking the name "Jin Chao" to "Ching Chong" is forced. They also argued that "stereotypes are not the same as racism".
The film crew has not yet responded to the issue. The actors, including Helen Shen who plays Jin Chao, also remain silent.
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Jin Chao and Andy Sachs (Anne Hathaway) in a scene. Photo: 20th Century Studio |
The criticism comes before the project's release in China on 30/4, ahead of the country's 5-day Labor Day holiday. The first installment was popular among Chinese audiences after its release in 2007. At that time, "The Devil Wears Prada" grossed approximately 10 million CNY (1,4 million USD) in its opening week, receiving high praise for its content. The film was also a top choice for female audiences on International Women's Day.
The film is scheduled for release in the US on 1/5, revolving around Miranda Priestly's (Meryl Streep) story as her fashion magazine, Runway, faces challenges amid a declining publishing industry. This leads to conflict with Emily Charlton (Emily Blunt), Miranda's former assistant, who is now a powerful figure in the fashion world. Meanwhile, Andy Sachs tries to balance her career and personal life within the fashion industry.
"The Devil Wears Prada" is inspired by Lauren Weisberger's novel of the same name and directed by David Frankel. The first part focused on the life of recent college graduate Andy Sachs. Through her resilience and intelligence, she gradually won over Runway fashion magazine's editor-in-chief, Miranda Priestly. However, Andy lost herself and those close to her. The first installment concluded with Andy leaving Runway to work for a New York newspaper.
According to Box Office Mojo statistics, the film grossed over 325 million USD, 9 times its production budget. The work received hai Oscar nominations, mot Golden Globe Award, and many other film awards. The fashion styling, handled by Patricia Field, showcased the glamour of the high-end fashion industry.
Phuong Thao (according to SCMP, Chosun)
