Inside the million-dollar wardrobe of 'RichTok's queen'

Becca Bloom, dubbed "RichTok's queen," boasts a collection of dresses and handbags from Chanel, Hermes, and Valentino.

Becca Bloom, whose real name is Rebecca Ma, is 25 years old. She is the daughter of Simon Yiming Ma and Heidi Chou, Chinese tech entrepreneurs and real estate investors. Her parents founded the Beijing-based software company Camelot Information Systems.

Becca Bloom garnered attention after publicizing her lavish wedding to tech employee David Pownall at Lake Como, Italy, in late August. According to Vogue, the ceremony took place at a villa with a rental cost between 100,000 and 150,000 USD. The New York Times considered it one of the most extravagant weddings of the year.

Guests enjoyed dinner at a table adorned with pink and green candles, arranged in the style of a banquet for French Queen Marie Antoinette.

Bloom wore three gowns at the wedding. Her main Oscar de la Renta wedding dress featured a peony motif, complemented by Van Cleef jewelry and a Tiffany Victoria wedding ring.

Becca Bloom's wedding. Video: Becca Bloom's TikTok

According to Vogue, she joined TikTok in January and has amassed 4.3 million followers. Bloom gained popularity by sharing glimpses into the lives of the ultra-rich, showcasing her luxury designs. Many of her videos have garnered millions of views, earning her the nickname "RichTok's queen." She was honored in Time magazine's list of the 100 Most Influential Creators in July.

Bloom owns a collection of Chanel bags, including many identical models in different colors. She favors feminine designs with vibrant colors, embracing a diverse style.

Her two other wedding gowns included a 3D floral Oscar de la Renta creation and a Chanel Haute Couture gown designed by Karl Lagerfeld, accented with an ice cream cone motif. She paired the dresses with Rene Caovilla heels, featuring jeweled straps that coiled around her ankles like a snake, a nod to the Year of the Snake.

"Ice cream has always been my favorite," she told Vogue. "One of our first dates ended with ice cream and coffee."

The influencer's vacation attire on the Cote d’Azur, featuring a Zimmermann dress and a Lady Dior bag.

She paired a Dolce & Gabbana haute couture floral dress with a Hermes Kelly bag.

Bloom currently works in fintech. She co-founded Hearth Wireless Chargers, a brand of chargers for iOS and Android devices.

Bloom's jewelry and watch collection includes exquisite pieces like a ruby-and-diamond-encrusted Bvlgari Tubogas Manchette High-Jewelry watch, a Cartier Love bracelet, and a Rolex.

In her daily life, Bloom often dresses in extravagant outfits and accessories worth tens of thousands of USD. She frequently posts about shopping for items from Hermes, Chanel, Dior, Bulgari, and Van Cleef & Arpels on her social media.

A video of Bloom feeding her dog luxury pastries garnered 13.7 million views and sparked mixed reactions.