Le coq sportif has launched its new season collection, embodying a timeless elegant style. The campaign features actor Manh Truong, Huyen Lizzie (Phan Minh Huyen, right), and runner-up Tu Anh.

According to a brand representative, modern consumers increasingly favor versatile designs that suit various occasions over those that merely follow short-term trends. Key considerations when selecting apparel include comfort, flexibility, and lasting value.

“Understanding the needs of modern consumers, we offer collections that blend athletic spirit, elegant style, and high versatility for daily life,” a le coq sportif representative stated. The collection features polo shirts, t-shirts, skirts, and shorts in dominant neutral tones and minimalist silhouettes.

In the image, runner-up Tu Anh showcases a dynamic yet elegant look, pairing a striped polo with a matching patterned skirt.

Actor Manh Truong and Huyen Lizzie offer styling suggestions for basic items, suitable for the office, casual outings, or sports.

The brand utilizes high-quality fabrics that feel cool to the touch, are breathable, moisture-wicking, and quick-drying. These features ensure comfort for wearers during movement, work, or outdoor activities.

Additionally, UV protection is a significant benefit for individuals who frequently play golf, tennis, pickleball, or spend extended periods outdoors in the sun.

According to runner-up Tu Anh, each le coq sportif design adapts to various lifestyles. Polo shirts are suitable for workdays, business meetings, or weekend activities like golf, tennis, or pickleball. T-shirts are designed for daily wear, prioritizing comfort. Sports skirts, meanwhile, blend femininity with flexibility, making them ideal for casual outings or sports such as tennis or pickleball.

Founded in France in 1882, le coq sportif is recognized by its Gaulois rooster emblem, symbolizing a fusion of sports heritage and French elegance.

“Moving forward, we will continue to deliver designs that strike a balance between athletic inspiration and elegant style, catering to all usage needs,” the brand added.

By Phu Cat

Photos: le coq sportif