The promotional video, released on 30/6, features Peter Parker (played by Tom Holland) in a cafe who unexpectedly encounters Lionel Messi. Peter Parker expresses surprise upon seeing the Argentine footballer, then approaches to greet him but stumbles awkwardly. In another scene, Messi states he is searching for Spider-Man using a device called a Spidey-Tracker. Peter then leaves to change, reappearing as Spider-Man, and flies Messi across the New York City skyline.

The video has garnered significant attention, accumulating over 2,4 million views on YouTube. Many users shared their excitement in the comments, with remarks such as: "I never thought I'd see Messi and Spider-Man in the same frame," "This is an unexpected but very interesting combination," and "I hope Messi has a cameo in the film."

According to One Football, the renowned player was enthusiastic about appearing in the promotional video. However, it remains unclear whether he will have a role in the actual film.

"Spider-Man: Brand New Day", directed by Destin Daniel Cretton, marks Tom Holland's fourth outing as the titular hero. The plot continues from "No Way Home" (2021), where Peter Parker's memory of his Spider-Man identity is erased, leaving him isolated. The character undergoes unusual physical transformations, posing a threat to himself, while a series of mysterious cases draws him into conflict with one of his most dangerous foes.

Currently, lead actors Tom Holland and Zendaya are engaged in global promotional activities before the film's release. Last week, they met with media and audiences in Madrid (Spain), Amsterdam (Netherlands), Berlin (Germany), Rome (Italy), Paris (France), and London (England).

Lionel Messi, 39 years old, was born in Argentina. He began playing football at a young age, and Barcelona discovered his talent. Messi is widely regarded as one of the greatest players of all time, having won 8 Ballon d'Or awards, 4 Champions League titles, 10 La Liga national championships, and one FIFA World Cup title, alongside numerous other individual accolades.

He is currently leading his team past the World Cup group stage, set to face Cape Verde in the knockout round on 4/7. Messi maintains good form, serving as Argentina's captain. The forward has scored 6 goals in 3 matches, making him one of the leading contenders in this season's scoring race.