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The Loewe garments and accessories in this collection were designed by American duo Jack McCollough and Lazaro Hernandez. They are the founders and creative directors of Proenza Schouler and were recently named Loewe's new creative directors.
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The Spanish fashion house states its spring/summer 2026 campaign highlights the connection between garments and the body, promoting the ethos: "fashion is an art worn on the body".
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Heat-pressed leather jackets, designed for a snug fit that accentuates body curves, are paired with vibrant yellow and red sweaters or shirts.
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By loosening traditional tailoring standards, Loewe's garments achieve a lighter, more flexible feel.
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Beyond structural design experiments, Jack McCollough and Lazaro Hernandez introduced vibrant color blocks to the new collection.
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Eschewing safe transitional color palettes, the American design duo utilized color-blocking, combining contrasting color segments in fabrics and leather. This approach draws inspiration from the pop art movement of the latter half of the 20th century.
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Each color block in the new collection is meticulously crafted, creating striking contrast among garments, accessories, and the surrounding space.
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This season's accessories mark a transformation as the brand celebrates its 180th anniversary. The Amazona 180 bag is a highlight, featuring a soft, draped silhouette and relaxed handles. Launched over half a century ago for professional women, this design now abandons its rigid shape for a freer, more flexible aesthetic.
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The shoes feature a snug, sock-like design with a red stretch fabric upper. A transparent plastic layer covers the exterior, creating an effect as if the shoes are encased in water. The design is both minimalist and striking. In Vietnam, Cong ty Quoc te Tam Son officially distributes the Loewe brand.
By Hai My
For more information, contact Loewe Union Square:
Address: L1-03A, 171 Dong Khoi street, Sai Gon ward, TP HCM.
Opening hours: 10 AM - 9 PM
Phone: 028 3822 4368.
Email: Loewe.hcm@tamsonfashion.com.








