The store's design blends Parisian style with subtle elements of Vietnamese culture, creating an inviting atmosphere. The interior features marble, gold accents, and warm tones. An oval display counter, inspired by Messika's iconic Move collection, serves as a central focal point.

The oval display counter. Photo: Messika

Messika introduces its signature diamond designs, characterized by a unique moving diamond method. Instead of being fixed, each diamond is set within a gold frame, allowing it to shift freely. This distinctive feature has been a brand identifier since its inception.

Interior of the store. Photo: Messika

The brand's prominent Move collection features three diamonds symbolizing the past, present, and future. This collection encompasses rings, necklaces, bracelets, and earrings, with new versions continuously introduced.

The Move collection embodies a free-spirited yet classic style. Photo: Messika

For its 2026 campaign, the Move collection is highlighted through images of artists Julianne Moore and Kiko Mizuhara. According to Messika, the campaign aims to celebrate individual beauty and the free spirit of women.

Designer Valerie Messika, founder of the brand. Photo: Messika

Valerie Messika founded Messika in 2005, building on her family's diamond expertise dating back to the 1970s. The brand embraces a contemporary design approach, combining traditional craftsmanship with modern aesthetics to make diamond jewelry more accessible for everyday wear.

Messika currently operates in numerous markets across europe, the americas, the middle east, and east asia. The brand's first boutique in Vietnam is located on the first floor of the Rex Hotel, 141 Nguyen Hue street, Ho Chi Minh City.

Thai Anh

For more information about Messika, please visit:

- Address: Messika Rex Arcade (first floor, Rex Hotel, 141 Nguyen Hue, Ho Chi Minh City)

- Hotline: 84823849086