Ninh Duong Story, a popular content creation duo, received the "most loved content creator" award at the Vietnam iContent Awards 2025. This category was uniquely determined solely by 100% of reader votes. The duo consists of Ninh Anh Bui (born 1994) and Nguyen Tung Duong (born 1997).

The pair has amassed millions of followers on platforms like TikTok, YouTube, Instagram, and Threads. Their popularity stems from their witty, authentic content, positive energy, and a 12-year relationship. Their videos cover various aspects, including a 12-day European trip, exploring 7 Quang Ninh specialties, and challenges such as overcoming fears and paragliding for the first time.

Beyond travel, Ninh Duong Story produces commemorative videos like "love and being loved - 10 years of Ninh Duong Story" and "one year after the anniversary." They also share personal insights through their "bar buddy" series and clips on music and personal joys, fostering a natural connection with their community. Their extensive reach has led to partnerships with major brands and involvement in community projects.

This latest recognition follows Ninh Anh Bui's "promising content creator" award at the Vietnam iContent Awards a year prior. Accepting that award, he shared a profound philosophy: "I really like the saying: each of us only has one life to live, do what you love and be with people who make you smile."