TikToker Quan Khong Go, whose real name is Le Nhut Quan, gained recognition for his food review videos, later expanding his storytelling to local culture and daily life. A highlight of his work is the "100,000 dong Rural Market Challenge," which involved visiting over 100 traditional markets to document the food, vendors, daily rhythms, and evolving spaces.

His content series, "An gi kho - Co Quan lo" (What's hard to eat - Quan will take care of it), garners millions of views and comments. Quan specifically seeks out individuals facing hardship on the streets, asking about their favorite foods and purchasing them as gifts. Many viewers express emotion upon hearing stories of people who have never tasted pho, or parents who, prioritizing their children, never dared to dream of enjoying delicacies. During these meals, Quan engages in conversation, inquiring about the lives and struggles of these individuals.

Beyond creating videos, Quan also supports small vendors and engages in community initiatives. His culinary journeys extend beyond just food experiences, becoming a means to preserve memories. Quan utilizes cuisine as a gateway for young people to reflect on and appreciate the everyday values of Vietnam.

After 6 years of activity, Quan Khong Go has attracted over 6 million followers across various digital platforms, with TikTok being the most prominent.