Traditional and contemporary attire blended in Son Tung M-TP's MV

Attire inspired by ancient costumes is combined with Western trousers, and a muted color palette paired with metallic tones creates a contrasting look in Son Tung M-TP's "Come My Way" music video.

The "Come My Way" music video debuted on the evening of 28/5, captivating audiences with its visuals. The video currently has nearly 11,7 million views. Under the artistic direction of creative director Phuong Vu and designer Quach Dac Thang, the fashion in the MV showcases a blend of modern Western styles and traditional East Asian aesthetics. Every detail in the production, from clothing, accessories, and masks to the accompanying settings, creates a fashion dialogue between tradition and modernity.

One striking outfit features a floral-printed silk shirt paired with brown trousers and combat boots as Son Tung M-TP rides a Lac bird model through the streets of Los Angeles. The design evokes the traditional 'ao giao linh' (a cross-collared Vietnamese robe) and an oversized, high-end streetwear aesthetic.

In a scene set in Ninh Binh, the singer wears a beige silk 'ao dai' (traditional Vietnamese long dress) with wide-leg, distressed trousers, complemented by Nike sneakers. He adds a touch of luxury with Cartier and Van Cleef & Arpels bracelets and a Gucci fan.

Another notable design is a modernized 'ao dai' paired with a jacket featuring extended square shoulder pads, embroidered with the Lac bird motif from Dong Son culture. The silhouette recalls the aesthetics of Thierry Mugler and Pierre Cardin from the 1980s.

The art of Xuan Pha folk dance is honored by Son Tung M-TP through beige masks. With a history spanning over 1,000 years, the Xuan Pha performance – a unique folk dance complex from Thanh Hoa – is recognized as a National Intangible Cultural Heritage. This art form reflects courtly life, originating in the early 10th century, and comprises five dances named Hoa Lang, Tu Huan (Luc Hon Nhung), Ai Lao, Ngo Quoc, and Xiem Thanh (Chiem Thanh). According to Google Trends data, the MV's appeal caused a sudden surge in searches for the keyword "Xuan Pha folk dance" over the past 24 hours.

In the final scene, the singer wears a white outfit featuring an organza top with a traditional aesthetic, adorned with silver plastic beads along the body, and sneakers.

A conical hat is reinterpreted with a futuristic touch, featuring decorative details created using 3D printing technology.

The MV also showcases many modern streetwear outfits, such as a denim ensemble accented with a Concho belt in a scene recreating the An Giang bull racing festival. This belt style is associated with cowboy, boho, and Native American cultures.

A sporty racer style, with a metallic red outfit, complements a flying motor game setting.

Son Tung M-TP and rapper Tyga wear matching fur jackets and jeans alongside a DeLorean DMC-12 – an iconic 1980s sports car known for its gull-wing doors.