DOJI hosts nationwide wedding festival

DOJI Gold and Gems Group launches the Happy Journey Wedding Festival across Vietnam, featuring activities for 40 couples and special offers for customers.

On the morning of 4/10, 40 couples, dressed as brides and grooms, took individual and group wedding photos. They visited several themed locations created by DOJI at famous Hanoi landmarks, including the Destiny Meeting Point, Love Flourishing Point, and Century Promise Point.

"The wedding motorcade conveyed a message of 'a journey of happiness'," a company representative stated. "It affirmed DOJI wedding jewelry's role as a companion on couples' paths."

40 couples dressed as brides and grooms for the program. Photo: DOJI

Following this kick-off, on 4-5/10, DOJI Tower Hanoi transformed into a romantic setting. Hundreds of couples participated in activities ranging from trying on wedding attire and bridal makeup to receiving advice from wedding industry experts on venue selection and reception hall decoration. They also joined workshops to make wedding veils, wedding flowers, and betel and areca leaf trays.

Couples later shared that the Happy Journey Wedding Festival helped them connect with wedding service providers. They also received special offers, making preparations for their wedding day more economical.

Couples taking wedding photos together in Hanoi. Photo: DOJI

Beyond Hanoi, the Happy Journey Wedding Festival also took place simultaneously in other major cities, including Thanh Hoa, Hue, Da Nang, and TP HCM. This made DOJI's jewelry centers a key destination for couples during wedding season.

At these locations, hundreds of couples could try on wedding attire and jewelry. They immersed themselves in proposal scenarios using AI technology and participated in interactive activities and games centered on love.

The Wedding Festival prepared by DOJI for couples. Photo: DOJI

In addition to the experiential activities, DOJI introduced a new series of wedding and engagement rings. Notably, the Salsa wedding ring collection draws inspiration from the romantic Latin couple's dance.

A DOJI representative explained that each Salsa design features a diamond-studded design, resembling a "symphony of light". Women's rings have diamonds arranged vertically along the band, encircling the finger like a circle of love. Men's rings maintain a strong, elegant look with sharp cuts. Salsa also conveys the message that "just as a dance requires harmony, love and marriage need companionship, sharing, and blending."