Sponge cake has always been a favorite for its palatable taste, convenience, and suitability for all ages, according to a Hura representative. However, many consumers hesitate to choose it as a snack due to its high sugar content, which doesn't align with the growing health-conscious trend.
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Hura cake is a beloved treat. Photo: Hura |
Hura cake is a beloved treat. Photo: Hura
Recognizing the need for a balanced diet combined with an active lifestyle among modern Vietnamese, Hura introduced an improved version of its Hura Deli sponge cake earlier this year with a completely new recipe. The product now contains 25.2% fresh eggs, 40% less sugar, 1.4% added fiber, 8% more protein, and 8% less fat. The result is a soft, moist cake with three layers of sponge and two layers of alternating flavored cream, creating a harmonious taste experience.
"This isn't just a recipe improvement; it reflects our commitment to providing delicious and healthy products that fit the modern lifestyle and smart consumer trends," the brand representative shared.
To further promote healthy living, Hura has launched several social media campaigns with the message "Hura Deli - Your partner in healthy living." The campaign quickly gained traction, with the product recognized not just as a snack but also as a part of a health-conscious lifestyle, particularly among those who prioritize exercise and mindful eating.
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This product is also a popular choice for families. Photo: Hura |
This product is also a popular choice for families. Photo: Hura
The image of "Hura Deli with 40% less sugar" has become associated with breakfast, gym bags, and outdoor activities like running, cycling, and picnics. Consumers are also actively sharing their "less sugar, still delicious" experiences on platforms like Facebook.
According to the Hura representative, the brand values consumer feedback as crucial data in its product development journey. Therefore, this cake is not only a result of nutritional research but also a reflection of the health-conscious desires of modern consumers, especially the younger generation.
Hura is a flagship brand of Bibica Corporation, known for its soft sponge cakes. Hura Deli is the premium version, featuring a fluffy sponge cake layered with cream or fruit, chocolate, and other sweet fillings, conveniently packaged. The product targets consumers who prefer soft, mildly sweet treats, suitable for breakfast, afternoon snacks, or gatherings.
Hai My
