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Friday, 26/6/2026 | 11:02 GMT+7

Reasons why Vietnamese consumers choose Vinamilk 100% fresh milk

Vinamilk 100% products are chosen for consistently elevating quality standards, offering many fresh and delicious flavors, and meeting diverse consumer needs.

Pushing her shopping cart towards the beverage aisle in the supermarket, Ms. Tue Chi (35, a marketing employee in Hanoi) headed to her usual spot to pick up a few packs of Vinamilk 100% fresh milk. She stated that with essential nutrients like natural protein and calcium, Vinamilk 100% fresh milk has been a familiar part of her family's diet for many years.

Ms. Tu Anh (45, an accountant in Gia Lai) also chooses Vinamilk 100% fresh milk, appreciating the product's wide variety of flavors that suit both adults and children. Her parents-in-law and her husband and she prefer the low-sugar or unsweetened Vinamilk 100% fresh milk, while her two children enjoy new flavors like rich chocolate, banana, strawberry, corn, or melon. Beyond daily consumption, she and her children also use the milk for baking, making coffee, or combining it with cereal for breakfast.

Vinamilk 100% fresh milk offers diverse flavors suitable for both adults and children. *Photo: Vinamilk*

Among the many reasons for choosing the product, trust and quality are highly valued by customers. At Vinamilk's farm system, the dairy cows are raised in an environment where nutrition, veterinary care, and farming conditions are controlled.

With a nationwide network of farms and factories, the closed-loop process from milking to packaging is completed in under 24 hours. This preserves the nutritional value and freshness of the milk, ensuring consistent product quality for consumers. This advanced farm and production system forms the basis for Vinamilk 100% to establish rigorous standards for each product.

Vinamilk 100% fresh milk is the only milk brand in Vietnam to receive the prestigious Clean Label Project and Superior Taste Award. *Photo: Vinamilk*

These efforts are recognized by prestigious international awards, making Vinamilk 100% fresh milk the only fresh milk brand in Vietnam to receive a double international accolade: the US-standard Clean Label Project certification for safety and purity, along with the Superior Taste Award (calculated from 2022 to 23/3/2026, according to secondary research results on the websites of the International Taste Institute and Clean Label Project organizations).

Additionally, Vinamilk 100% fresh milk consistently launches new, fresh, and innovative flavored products, offering diverse taste experiences and choices for every family member. This diversification also helps ease the pressure on parents to maintain their children's daily milk-drinking habits.

The milk product portfolio has expanded to include flavors such as banana, Mediterranean melon, American corn, and chocolate 2,5 times richer (compared to Vinamilk chocolate UHT fresh milk). *Photo: Vinamilk*

Hai My

Learn more about the product lines and quality certifications here.

By VnExpress: https://vnexpress.net/ly-do-nguoi-tieu-dung-viet-chon-mua-sua-tuoi-vinamilk-100-5085093.html
Tags: fresh milk brand fresh milk Vinamilk 100%

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