LG Electronics Vietnam opened "The Art-ffection by LG" exhibition at the Vincom Center for Contemporary Art in Hanoi on 30/7. The event marks the brand's 30-year journey in the Vietnamese market. Visitors have the opportunity to admire a blend of technology and art, fully conveying the "Life's Good" message through a multi-sensory experience.

The exhibition leads visitors through three experiential spaces: Touch - Empathize - Spread. "Touch" is the starting point, recreating LG's 30-year journey with Vietnamese people through familiar devices like TVs, refrigerators, air conditioners, and washing machines. Each touchpoint contributes to a better life, true to the "Life's Good" spirit.

The exhibition attracted many young people interested in LG's history. Chau Bang, a student recently back in Vietnam for summer break, and Lan Nhi from Hanoi, happened upon the exhibition. After exploring, Nhi said she plans to buy an LG microwave because of its attractive design and new features.

Thuy Linh, who lives near Royal City, visited the exhibition on a friend's recommendation. She was surprised to see electronic products displayed in such an artistic exhibition. Linh experienced the refrigerator with the smart Instaview door; by knocking twice, the light turns on, allowing users to easily see the food and drinks inside.

"Empathize," one of the most popular photo spots at the exhibition, allows visitors to explore spaces like an ice land, a water kingdom, and an AI universe. Here, LG asserts that technology is not just a tool, but a companion that understands users.

Khanh Tung, born in 2002, explored LG's washing machines. He was impressed with the modern design, smart technology, and the attention to detail in the clothing care features.

A young visitor tried out a computer monitor in the "Empathize" space.

The exhibition also attracted international visitors. LG staff guided visitors through each area, introducing the products.

The final destination is "Spread," where positive emotions are evoked through millions of self-lit OLED pixels. Each step creates a spreading light, symbolizing LG's journey of connection, inspiration, and spreading life's value.

The exhibition runs until 9 PM on 3/8.

Hai My

Photo: Tung Dinh

"The Art-ffection by LG" takes place from 10 AM to 9 PM, from 30/7 to 3/8, at the Vincom Center for Contemporary Art, B1-R3, Royal City, 72A Nguyen Trai, Thanh Xuan, Hanoi.

The event is LG's tribute to users on the occasion of its 30th anniversary in Vietnam. Previously, the brand launched the "Empathy Touches Love" brand film, retracing LG's journey in Vietnam, from its technological innovations to its presence in every family.