Silva Mexes, Jaume Camacho, and Camron Mpofu are the latest additions to Roc Nation, the talent management company founded by Jay-Z. The company is actively expanding its influence across global sports.

Vinicius (left) with rapper legend Jay-Z.

Camacho.

Jay-Z and his wife, American singer Beyonce. Photo: PA

Mexes.

Mpofu.

The three players are part of Manchester United's training system and are considered members of the "Class of 2026"—one of the most promising groups of young English footballers. This group also includes Kyle Grant (Fulham) and Theo Carrington (Manchester City).

Founded by Jay-Z in 2008, Roc Nation has since evolved into a large-scale entertainment ecosystem. It operates in various sectors, including record labels, artist management, media production, and fashion.

Over the years, the company has gradually expanded into football, signing both top stars and promising young talents from major European academies.

Roc Nation's roster of football players includes prominent names such as Kevin De Bruyne, Vinicius, Endrick, and Gabriel Martinelli.

Beyond football, Roc Nation's network extends to other sports, including baseball, basketball, American football, and NIL (Name, Image, and Likeness) deals within US collegiate sports.

Since its establishment in 2008, Roc Nation has grown into a leading global entertainment company, according to its own profile. The enterprise operates across nearly all aspects of the modern entertainment industry, from recording artists, producers, and songwriters to media projects and branding.

The company's client list features globally renowned names such as Rihanna, Rapsody, Buju Banton, and Snoh Aalegra.

Roc Nation states it is a comprehensive service provider, supporting artists and talents in various areas such as management, music publishing, tour organization, content production, and brand strategy development.

In addition to the aforementioned names, many other famous artists like Alicia Keys, ASAP Rocky, DJ Khaled, and Big Sean are also part of the company's ecosystem.

In sports, Roc Nation signed a major agreement with the National Football League (NFL) in 2019, becoming the league's strategic partner for music entertainment. Since then, the company has been responsible for producing all Super Bowl halftime shows.

The company currently has offices in London and Brazil and is involved in several notable sports projects, including a partnership with AC Milan.

Roc Nation is also expanding its operations in boxing through a collaboration with promoter Eddie Hearn's Matchroom Boxing.

According to Hearn, Roc Nation Sports International is a strong brand with expertise in culture and storytelling. This partnership could help Matchroom connect with a broader audience and enhance its brand presence. The collaboration is also expected to promote boxing events and tell fighters' stories in more innovative ways, especially as Matchroom continues its expansion in the US and globally.

After nearly two decades of development, Roc Nation has grown into a major entertainment and sports ecosystem. From music and football to boxing, Jay-Z's empire is projected to continue its expansion in the near future.

Jay-Z, whose real name is Shawn Corey Carter, born on 4/12/1969, is an American rapper, entrepreneur, and music executive. In 2023, major music magazines like Billboard and Vibe named him the greatest rapper of all time.

Beyond music, Jay-Z built a business empire with brands such as Rocawear, the entertainment company Roc Nation, and the streaming service Tidal. In 2019, he became the first hip-hop billionaire, and by 2026, his net worth is estimated at USD 2,8 billion, making him the world's wealthiest music artist.

Jay-Z has sold over 140 million records and won 25 Grammy awards. He married singer Beyonce in 2008 and they have three children.

By Hong Duy