Cozy will partner with 7 running events in the 2026 VnExpress Marathon series, starting with the Can Tho race on 10/5. This initiative aims to align Cozy's products with an active lifestyle, the sports community, and sustainable exercise habits, according to a brand representative.

Runners using Cozy tea in their race-kits. *Photo: VnExpress Marathon*

Each race-kit will provide runners with Cozy fruit tea products. These teas come in 5 flavors: pink guava, lychee, kumquat honey, peach lemongrass, and mango oolong. Designed for convenience, the products are suitable for consumption before and after physical activity, offering refreshment and an energy boost for active individuals.

Beyond Can Tho, Cozy will feature its products in race-kits for upcoming events in Da Nang, Hanoi, Hai Phong, and several new destinations. This expanded partnership builds on the brand's engagement in 2025, when it participated in 4 events. A brand representative noted that partnering with all 7 events enables Cozy to reach a diverse group of runners, from beginners to performance-focused athletes.

The VnExpress Marathon series offers varied experiences across its locations. The Can Tho marathon highlights the Mekong Delta's riverine scenery. In contrast, the Da Nang and Nha Trang events are known for their coastal routes. The Hanoi Midnight race provides a unique night running experience through the capital's central streets.

Athletes before the start of the VnExpress Marathon Can Tho 2026. *Photo: VnExpress Marathon*

Alongside its familiar flavors, Cozy is introducing a new look for its mango oolong tea line this year. The updated packaging features a youthful design, part of the brand's broader strategy to refresh its image.

Hoai Phuong