Sports Festival 2026 will take place from July to September at NovaWorld Phan Thiet, gathering 12 competitive sports and approximately 17,000 athletes and guests. The series of events, organized by the Vietnam People's Public Security Sports Association in coordination with the Lam Dong Provincial People's Committee and NovaGroup, includes several tournaments such as the National Youth Triathlon, ASEAN Police Open Golf Tournament 2026, the People's Public Security Open Golf Tournament, ATP Challenger 50, Pickleball, Beach Tennis, and the "81 Years Journey - For National Security" running race.
Among these, the "81 Years Journey - For National Security" running race, scheduled for 2/8, is currently open for registration and is expected to attract 5,000 runners.
In addition to athletic activities, the Sports Festival will feature participation from various businesses across different sectors, aiming to provide additional experiences for athletes and attendees. Notably, the Doi Dep brand will support activities introducing Vietnamese tea culture.
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The CEO 100 Tea Connect event. Photo: Doi Dep |
According to a representative from the company, tea is not merely a beverage but also a cultural aspect deeply intertwined with Vietnamese life, embodying hospitality, sharing, and human connection. Guided by this principle, the company developed the Viet Tra Thuc space to promote tea culture through exchange programs, cultural events, and international cooperation.
Prior to Sports Festival 2026, the Doi Dep brand has participated in numerous activities to promote Vietnamese tea, including CEO 100 Tea Connect within the framework of the TP HCM Economic Forum 2023, World Tea Expo 2024 in the US, the Vietnam Tea Ceremony - Japan Tea Ceremony Exchange program, the Hung Kings Commemoration Ceremony in Da Lat, and the 43rd Executive Board Meeting of the World Federation of UNESCO Associations in Ha Long.
In 2025, a synchronized performance by 1,111 "tea maidens" at the World Tea Fest was also nominated for a Vietnam Record. The company states that this activity contributed to promoting Vietnamese tea culture to a broad audience both domestically and internationally.
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A synchronized performance by 1,111 'tea maidens’. Photo: Doi Dep |
A brand representative stated that partnering with Sports Festival 2026 provides an opportunity to showcase Vietnamese tea to athletes, tourists, and international friends participating in the series of events. This collaboration aims to spread traditional cultural values through interactive activities held alongside the sports festival.
Hoai Phuong
