The launch event was attended by representatives from both companies, along with entrepreneurs, artists, key opinion leaders (KOLs), and loyal customers. Notable attendees included supermodel Thanh Hang, members of the "em xinh" group, Organe, Yeolan, Chi Xe, Diep Bao Ngoc, Lam Thuy Nhan, stylist Hoang Ku, Truong Thanh Truc, Lang LD, Do Thi Hai Yen, Hamlet Truong, Son Doan, and MiD Nguyen.

Takahiko Sumi, Chairman of Lava International (third from left), and Hung Hoang (third from right), along with the management teams of both companies, celebrate the grand opening. Photo: 25Fit

At the launch, a 25 Fit representative highlighted the significant potential of Vietnam's fitness and wellness market, citing a population of over 100 million with a high percentage of young people. They noted the increasing presence of international brands in recent years, diversifying options and raising service standards.

"25 Fit, currently with 17 locations nationwide, has entered into a strategic partnership with Lava Fitness Studio, a Japanese hot yoga brand. This collaboration marks a new phase of growth for both companies and introduces authentic Japanese hot yoga to Vietnam," the representative stated.

Supermodel Thanh Hang, a loyal member of 25 Fit. Photo: 25Fit

Lava Fitness Studio operates 741 branches globally, including 631 Lava hot yoga studios. Their patented Studio Woodstone model is a key feature. According to Lava Fitness, the studios utilize fragrant and antibacterial Hinoki cedarwood. The underfloor heating system warms the body and promotes circulation. Hot stones emitting far infrared rays (FIR) enhance detoxification and offer therapeutic benefits, creating a relaxing experience and boosting the immune system.

Takahiko Sumi, Chairman of Lava International, stated that the launch of Lava hot yoga in Vietnam represents not only brand expansion but also a commitment to providing the Vietnamese community with a genuine Japanese fitness experience.

Members of the "em xinh" group at the Lava Hot Yoga launch event. Photo: 25Fit

Hung Hoang, Founder and CEO of 25 Fit, expressed his goal of providing a holistic fitness experience that benefits both physical and mental well-being. "The partnership with Lava paves the way for the development of a comprehensive fitness and lifestyle system. We plan to expand to major cities across Vietnam, catering to the growing demand for health and wellness services and an active lifestyle," Hoang said.

Lan Anh

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