Plusssz partners with runners for the 81st anniversary public security race

Plusssz joins as a partner for the "81-year Journey - For National Security" race, providing products for race-kits and hosting various interactive activities at the Expo.

Taking place on 2/8, the "81-year Journey - For National Security" is part of the Sports Festival series. The People's Public Security Sports Association, in collaboration with NovaGroup, organizes this event, with VnExpress Marathon operating it. The race commemorates the 81st anniversary of the People's Public Security Traditional Day and expects to attract 5,000 runners nationwide.

This marks the third time this year Plusssz has partnered with races operated by VnExpress Marathon, and its involvement will continue in Nha Trang, Quy Nhon, and Ha Noi. A brand representative stated this partnership is part of the "Plusssz - Fueling Endurance" campaign, targeting individuals who embrace an active lifestyle and maintain a fitness routine.

Plusssz product display booth. Photo: Plusssz

In Phan Thiet, athletes will receive Plusssz Max Multivitamin orange flavor products in their race-kits. The brand also set up a booth at the Expo, inviting runners to sample products, participate in minigames, check in for gifts, and learn more about nutrition for training.

A Plusssz representative explained that partnering with the race series aims not only to introduce products but also to create more touchpoints with the running community through interactive activities before race day.

The company views marathon running as a clear symbol of endurance. Completing a race distance demands physical strength, consistent training, habit maintenance, and long-term discipline.

Runners experiencing the booth. Photo: Plusssz

This spirit embodies the message the brand aims to spread through its "Fueling Endurance" campaign. Beyond runners, the message targets those persistently pursuing goals in their studies, work, and life.

"Everyone has their own race. We hope to provide motivation for many to persistently pursue their goals, from their first steps to major milestones in life," a brand representative stated.

Following Phan Thiet, Plusssz will continue to accompany VnExpress Marathon stages in Nha Trang, Quy Nhon, and Ha Noi. In parallel with event activities, the brand plans to launch more content on nutrition, exercise, and healthy lifestyles across digital platforms to connect with the sports community.

Linh Lam