Phu Cat
The "Sao Chon" reality show, a component of Vietnam iContent 2026, is a collaborative effort by the Authority of Broadcasting and Electronic Information, VnExpress newspaper, FPT Online Joint Stock Company (FPT Online), and the Vietnam Association of Vocational Training and Employment for Chefs (VICA). The strategic companion partner is Techcombank OneU, a customer loyalty program, with T Production serving as the production unit.