Nguyen Thi Anh Hoa, director of the Ho Chi Minh City Department of Tourism, said the award helps spread the city's image to international friends, enhancing its position on the world tourism map.
The "Find the True Vibe, Touch the True Feeling" campaign was praised for portraying Ho Chi Minh City as a place that is both rich in cultural heritage and modern and dynamic. The campaign highlighted 50 tourism icons, introducing unique destinations, novel experiences, compelling stories, and the city's cultural essence, all while commemorating its 50 years of development.
Campaign activities included films, photo series promoting 50 destinations, a series of events celebrating the 50th anniversary of the liberation of southern Vietnam and the reunification of the country, and the design of a 50-year tourism logo for Ho Chi Minh City.
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WTCF Secretary General Kang Da-eun presents the award to a representative of the Ho Chi Minh City Department of Tourism. Photo: WTCF |
WTCF Secretary General Kang Da-eun presents the award to a representative of the Ho Chi Minh City Department of Tourism. Photo: WTCF
The World Tourism Cities Federation (WTCF) Tourism Marketing Award honors creative and sustainable policies while affirming the brand value of destinations. It is considered proof of the success of an internationally influential promotional campaign.
The WTCF was established in 2002 in Fukuoka, Japan, during the Asia-Pacific Cities Summit (APCS). The WTCF currently has 131 member cities and 56 tourism organizations and businesses from 17 countries and territories, aiming for sustainable tourism development.
In addition to Ho Chi Minh City, this year's awards also recognized Taiping (Malaysia) for its 150th-anniversary campaign and Taichung, Taiwan (China) for the 2024 Lantern Festival.
Tuan Anh
