According to a company representative, this year's confectionery items are crafted with recipes that align with the green living trend. The products in the gift sets feature reduced sugar content, offering a delicate aftertaste instead of intense sweetness. This adjustment aims to create gifts that are not only enjoyable with spring tea but also promote the health of modern consumers.

Bo qua tang "Cham vao ky uc" vua duoc Muong Thanh ra mat. Anh: Tap doan Muong Thanh

This year's Tet gift collection combines rustic ingredients with new preparation styles. The grain candy retains the crispness and nutty flavor of various seeds, reminiscent of familiar rural treats. Additionally, rose nougat offers a soft texture and distinct aroma. The cookie range is diverse, with options such as green tea blueberry cookies, banana cookies, and red velvet chocolate cookies. While the green tea and blueberry flavors aim for freshness, the banana cookies highlight a fruit common in daily Vietnamese life. Finally, the red velvet chocolate variety completes the collection with its festive Tet colors, adhering to the less-sweet criteria.

Bo qua tang tu cac loai banh, keo truyen thong cua Muong Thanh. Anh: Tap doan Muong Thanh

In terms of pricing, individual confectionery items are listed from 150,000 VND to 250,000 VND. This price point is considered suitable for most customers, covering needs from family consumption to gifts for partners and relatives. These products are available from 1/1 to 31/12, offering year-round flexibility for buyers rather than focusing solely on the Lunar New Year peak season.

Keo nougat duoc lam tu nhieu loai hoa qua say va marshmallow. Anh: Tap doan Muong Thanh

Muong Thanh Group's investment in culturally distinctive gift products is part of its long-term strategy. The company states that each product introduced to the market aims to cherish Vietnamese cultural values, helping consumers find a connection between modern life and long-standing traditions.

Through improved flavors and standardized production processes, Muong Thanh anticipates this year's Tet gift collection will serve as a bridge, bringing positive emotions to every home. This initiative is not just about taste but also a journey to preserve the beauty of Vietnamese cultural activities during each spring season.

Thanh Thu