A company representative stated that this move is an effort to adapt to the era of smart travel, where customers are increasingly demanding a balance between cost and quality of experience. Instead of pursuing short-term trends, Tecotrip builds its business direction on a combination of traditional values and modern management thinking.

New brand identity named Tecotrip. Photo: Tecotrip

The brand is explained through three core elements: T (Thien Huong) guarantees the reputation and experience accumulated over many years. This forms the foundation, helping the company maintain operational quality and strong relationships with major suppliers. Eco (Economy) signifies "economical travel," emphasizing that saving costs does not mean compromising quality. Instead, the company optimizes processes and applies technology to offer realistic, more accessible prices for users. Trip (Journey) provides inspiring trips, allowing travelers to experience emotional journeys rather than merely visiting destinations.

A Tecotrip representative receives an award for top 10 The Best of Vietnam 2025. Photo: Tecotrip

In its initial launch phase, Tecotrip focuses on promoting high-end domestic tours, especially those to Central Vietnam and the Central Highlands. The difference lies in itinerary planning: reducing unnecessary shopping stops, increasing free time for exploration, and selecting highly local accommodations.

According to experts, this year's travel trend is no longer a race of flashy services. Users are now looking for tour operators that are transparent about costs and provide real value.

"This transformation is more than just a change of color or logo. It is our commitment to a more professional path," a Tecotrip representative shared, adding that with Thien Huong's experience and astute economic thinking, customers can enjoy premium trips at affordable costs.

Tecotrip brand image at the Da Nang Young Entrepreneurs Congress in 12/2025. Photo: Tecotrip

Company leadership expects the brand change will help reshape Vietnam's mid-range travel segment, where customers seek the meticulousness of an established brand but also demand flexibility and reasonable prices.

Thanh Thu

Thien Huong Commercial Services - Tourism and Construction Company Limited (Tecotrip)

Address: 225 Tran Xuan Le Street, Thanh Khe Ward, Da Nang City

Website: https://tecotrip.com/

Hotline: 1900 4305

Email: support@tecotrip.com