Under an agreement signed on 9/10 in Hanoi, Vacure:treat will partner with Travel Awards 2026 in various communication and visitor experience activities. The brand will participate in the 'Glow On The Go' mini-talk series, a Da Nang tourism promotion campaign, and the #30PlusTravelGlow community challenge. At the main event, the brand will showcase products in the exhibition area, connect with guests, and share insights on skincare during travel.

Representatives from FPT Online (left) and Vacure:treat sign the cooperation agreement. *Photo: Tung Dinh*

Speaking at the signing event, Truong Thanh Minh, Chairman of the Board of Directors of LVA Trading and Services Joint Stock Company (stock code LBE), the distributor of Vacure:treat in Vietnam, stated that the company became a diamond sponsor for the tourism award due to a shared vision for development and quality orientation. This cooperation with a reputable press agency helps the business affirm its position and core values after five years of operation in the Vietnamese market.

Minh added that the boom in domestic tourism presents a golden opportunity for beauty brands to reach international friends and promote products. Additionally, the demand for beauty care while traveling creates a strong link between the two sectors, requiring optimal and convenient skincare solutions for users.

Truong Thanh Minh, Chairman of the Board of Directors of LVA Trading and Services Joint Stock Company, the distributor of Vacure:treat in Vietnam. *Photo: Tung Dinh*

"The brand is committed to prioritizing quality to enhance customer experience and expects the program to be sustained long-term to spread practical human values," Minh stated. "With a shared spirit towards quality and true value, I believe this is a meaningful partnership."

From the organizer's perspective, Tran Hai Linh, General Director of FPT Online, noted that the increasing number of Vietnamese tourists leads to higher demands for tourism service quality. According to him, destination choices depend not only on scenery but also on the quality of accompanying services.

In this context, a tourism award with clear evaluation criteria and an objective implementation process can provide consumers with additional reference points when researching, comparing, and selecting destinations and services. This is also one way for the program to connect tourist demands with businesses in the industry.

Tran Hai Linh, General Director of FPT Online. *Photo: Tung Dinh*

Linh evaluated the partnership with the cosmetic business as an important factor for the program's long-term development. "FPT Online expects the cooperation with Vacure:treat to be maintained for many years, thereby contributing value to the business community and those seeking travel information combined with beauty care," Linh emphasized.

The Travel Awards 2026 program, organized by VnExpress newspaper and FPT Online, is scheduled for 15/1/2027 in Da Nang, with the theme "The First Signature." The program aims to build an annual, transparent, multi-dimensional tourism award system linked to actual tourist experiences; it also provides reference information for consumers and recognizes business contributions to the industry.

The awards include 6 core categories and 9 pioneering categories, honoring outstanding destinations, businesses, products, experiences, and tourism initiatives. The evaluation process combines reader votes with expert council opinions. The organizing committee collaborates with The Outbox Company to develop criteria, survey methods, and data collection. The program is expected to launch its communication and voting phase from October, combining talk shows, workshops, exhibitions, business networking, and a gala award ceremony in 1/2027.

Vacure:treat is a premium cosmetic brand from South Korea, which entered the Vietnamese market in 2021. Its product portfolio includes lines for cleansing, moisturizing, restoring, brightening, and supporting the improvement of aging signs. The brand aims to build skincare routines tailored to individual needs, combining active ingredients and advising on suitable product selection. Recently, Vacure:treat announced South Korean actor Yoo Yeon Seok as its brand ambassador.

The Dan