Audi has unveiled a new two-seater sports car concept, inspired by the TT, with a completely new design language – this is also the future design direction of the brand. The Concept C was presented ahead of the 2025 IAA Mobility show in Germany.
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The Audi Concept C debuted before its presentation at the 2025 IAA Munich (Germany). Photo: Audi
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The concept is a convertible with a futuristic Audi design.
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The Concept C's exterior features a minimalist design.
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The rear of the car has a unique style and a wide diffuser.
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The Concept C uses a hardtop that can be opened and closed like the Porsche 911 Targa.
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The Concept C's dimensions are similar to the Audi R8.
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The headlights have a slim design.
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21-inch aerodynamically designed wheels.
With its bold yet minimalist exterior, the Concept C embodies the spirit of the legendary Auto Union Type C race car and features the new Audi brand face. This is a groundbreaking change, with a vertically oriented rectangular grille.
The grille is surrounded by angular accents that direct airflow to the vertical wind deflectors. These combine with slim, four-element headlights, expected to become a signature design element, shaping Audi's identity both day and night.
The eye-catching design continues at the rear with a sharp windshield and a streamlined body. The body is seamless, with clean lines and accented by a prominent character line running along the entire length of the car.
The concept is equipped with 21-inch aerodynamically designed wheels and sporty side skirts. The hardtop is retractable. This is the first time Audi has used a hardtop on a roadster, promising the benefits of an open-top car with the style and security of a coupe.
Concept C opening and closing its hardtop. Video: Audi
The hardtop is divided into two separate parts with an opening and closing mechanism similar to the Porsche 911 Targa. The rear is quite simple, with a wide diffuser and four-element taillights. The Concept C doesn’t have rear windows, using cameras instead.
The Concept C's dimensions are closer to the Audi R8 than the TT. The concept measures 4,521 mm long, 1,981 mm wide, and 1,278 mm tall, with a wheelbase of 2,568 mm. It weighs 1,700 kg, similar to the R8 Spyder.
The interior of the Concept C features a minimalist style that Audi describes as "shy tech." It has a 10.4-inch touchscreen infotainment system that can be folded into the dashboard. The control buttons are made of aluminum. The logo on the steering wheel is crafted from metal. There's a digital instrument cluster behind the steering wheel, and the climate control system is digitally controlled. Audi has abandoned leather in favor of fabric upholstery.
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The Concept C features a minimalist interior design. Photo: Audi
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The 10.4-inch touchscreen infotainment system can be folded into the dashboard.
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Audi has replaced leather with fabric upholstery.
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The seats have a sporty design and are upholstered in fabric.
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The car uses many aluminum details.
The production version of the Audi Concept C is planned to be manufactured at the Bollinger Hofe plant and is expected to launch in 2027.
The 2025 IAA Mobility show will take place in Germany from 8-14/9.
Minh Vu
