Hongqi currently sells vehicles in several European markets, including Norway, the Netherlands, and Poland. The FAW Group subsidiary expects to have over 200 dealerships across Europe by 2028.

Hongqi's European plan encompasses 15 models ranging from A to E segments, including both electric and hybrid vehicles, as well as left-hand and right-hand drive versions. They also launched a "Care 365" service brand. The EHS5 is the first model in this strategy.

Hongqi EHS5 at IAA Mobility. Photo: Electric Steak

Hongqi EHS5 at IAA Mobility. Photo: Electric Steak

Speaking at the IAA Mobility auto show in Munich, Germany, FAW Design Director Giles Taylor stated that the EHS5 has a range of 550 km and can charge from 10% to 80% in 20 minutes. He described its style as "more dynamic and a bit younger" than the EHS9, a larger electric SUV currently sold by Hongqi in Europe.

"This is truly a car suited for both urban and suburban use, for families as well as individual drivers," Taylor said. Hongqi has not yet disclosed the price or launch date for the EHS5.

The EHS5 features a body structure made of 78% high-strength steel. Its battery system meets the IPX8 standard for water, fire, and puncture resistance. The vehicle also comes equipped with a multi-scenario automatic emergency braking system and a 360-degree active protection system.

Hongqi joins a growing number of Chinese auto manufacturers, including BYD, Chery, and Changan, who face intense electric vehicle price competition in their domestic market and are seeking profitable sales in Europe.

Earlier this year, China's Leapmotor announced it would provide its electric vehicle platform to Hongqi to boost overseas sales.

CEO Zhu Jiangming told Reuters at the Munich auto show that the platform will be used for Hongqi EVs, with production slated to begin in Q4/2026.

My Anh