The second best-selling automaker in the market, Toyota, continues to stimulate demand for a range of vehicles in October. Key sales drivers, from sedans to SUVs, feature promotions including registration fees, physical damage insurance, and loan interest. At dealerships, customers can negotiate to apply these benefits directly to the vehicle price.

Below are the specific promotion levels for Toyota car models (unit: million VND):

Among the products, the small MPV Veloz receives the largest promotion, ranging from 73 to 75 million VND. This incentive is comparable to the level offered by its main competitor, the Mitsubishi Xpander, during October.

Toyota's popular Yaris Cross model is transacting at dealerships for approximately 600-654 million VND, thanks to discounts of 50-74 million VND. The Vios, Avanza, and Innova Cross also feature promotions worth tens of millions, competing for sales against rivals in the B-segment sedan, C-segment MPV, and D-segment MPV categories, respectively.

Toyota vehicles at a dealership in Ho Chi Minh City. *Photo: Thanh Nhan*

Not only Toyota, but nearly all automakers in the market are currently reducing prices and stimulating demand through cash incentives, accessories, or registration fee waivers. Honda, Mitsubishi, Hyundai, Kia, Mazda, Omoda, and Jaecoo are among those participating in Vietnam's year-end promotion race.

Toyota's sales for the first three quarters of 2026 reached 53,978 vehicles, an increase of 12% compared to the same period in 2025. The automaker ranks second in the market after VinFast, holding approximately 10.9% of the total industry market share, a decrease of 1.4 percentage points compared to last year.

Pham Trung