According to the Vietnam Association of Motorcycle Manufacturers (VAMM), which includes Honda, Yamaha, Piaggio, Suzuki, and SYM, 1,284,291 motorcycles were sold in the first half of 2025. This represents a 6.4% increase compared to the 1,206,872 units sold during the same period in 2024.
This translates to an average of 4.9 motorcycles sold every minute during the first six months of 2025, up from 4.6 motorcycles per minute in the same period of 2024.
While 673,055 motorcycles were sold in the first quarter, sales dipped to 611,236 units in the second quarter, a 9.2% decrease.
Besides VAMM members, the Vietnamese motorcycle market includes brands like VinFast, BMW Motorrad, Triumph, Kawasaki, Harley-Davidson, Yadea, and Ducati (which closed its only northern showroom on 1/4). These brands do not publicly disclose their sales figures.
VnExpress sources indicate that VinFast's motorcycle sales in the first half of 2025 have already surpassed the company's total sales for 2024 (nearly 71,000 units). The remaining brands hold a smaller market share and do not significantly impact the overall market.
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Honda motorcycles on display at a dealership in Binh Thanh District, Ho Chi Minh City. Photo: Pham Trung |
Honda motorcycles on display at a dealership in Binh Thanh District, Ho Chi Minh City. Photo: Pham Trung
In Directive 20, issued on 12/7/2025, Prime Minister Pham Minh Chinh addressed urgent tasks to combat and resolve environmental pollution. The directive mandates that Hanoi implement measures to encourage individuals and organizations to transition away from fossil fuel-powered motorcycles. The goal is to eliminate such vehicles within Ring Road 1 by 1/7/2026.
The directive also instructs Hanoi to explore increasing registration fees, license plate fees, and parking fees within the city center for motor vehicles in general, starting in the third quarter of 2025.
The impending ban on gasoline-powered motorcycles within Ring Road 1 necessitates a shift to alternative transportation, such as electric motorcycles or public transport. Sales experts believe this presents a significant opportunity for electric motorcycle companies to boost their sales in the near future.
Luong Dung
