Vinfast was the only Vietnamese brand honored at the 2025 Asia-Pacific Effie Awards ceremony on 19/9. The company's advertising and marketing campaigns, which outperformed many leading brands, were praised by the organizers based on tangible results such as sales, growth, brand recognition, and influence.
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Awards received by the Vinfast marketing team at the 2025 APAC Effie Awards. Photo: Vinfast |
Awards received by the Vinfast marketing team at the 2025 APAC Effie Awards. Photo: Vinfast
The Vietnamese electric vehicle manufacturer received six awards, including recognition in the two highest categories of the 2025 APAC Effie Awards: second place for Brand of the Year and third place for Marketer of the Year. The "VF 3 – From Hype to History in 66 Hours" campaign earned Vinfast two Gold awards in the Automotive and Shopper and eCommerce Marketing categories due to the campaign's positive impact on business performance.
Vinfast also received two Bronze awards in the Asia Pacific Brands and Marketing Disruptor categories. The company's marketing team demonstrated leading creativity in the Asia-Pacific region and created groundbreaking marketing campaigns with significant market influence. Vinfast is the first Vietnamese brand to receive these top regional awards from the Effie Awards.
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Vinfast representatives receiving awards at the 2025 APAC Effie Awards. Photo: Vinfast |
Vinfast representatives receiving awards at the 2025 APAC Effie Awards. Photo: Vinfast
Duong Thi Thu Trang, Vinfast's global vice president of sales and marketing, stated that the awards recognize the vision and creativity of the Vinfast team and motivate the company to continue leading the way in global green transportation.
In Indonesia, the Vinfast VF 3 recently received the "Most Impressive Electric Car Newcomer" award from Carvaganza magazine and the "Best Family Car" award from Autofun magazine. Established in the US in 1968, the APAC Effie Awards are part of the global Effie Awards system, now present in over 50 countries. These awards are considered the "gold standard" of the marketing and communications industry.
Quang Anh
