Following renovations, the A&B Shopping Mall has reopened with a modern tropical style, incorporating greenery throughout its various levels. Inspired by nature, the new design prioritizes customer experience, creating a "green oasis" in the heart of the city. Natural light combined with decorative details mimicking plants and luxurious yet approachable furnishings create a relaxing atmosphere.
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Inside the A&B Shopping Mall. Photo: A&B |
Inside the A&B Shopping Mall. Photo: A&B
The mall positions itself as a "retailtainment" destination, blending shopping and entertainment. The space is designed for various needs, from shopping and dining to entertainment and social media sharing. The emphasis is on creating an emotional experience rather than just consumer activity.
Located opposite 2 Thang 4 Square and Tram Huong Tower, A&B Shopping Mall boasts three frontages on Tran Phu, Hung Vuong, and Le Thanh Ton streets, less than 50 meters from the beach. Situated in the heart of Nha Trang, a city that welcomes millions of tourists monthly, the mall aims to enhance its appeal by expanding its amenities. It also seeks to create a space that fosters connections within the local community and introduces tourists to the local culture.
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The A&B Shopping Mall benefits from its beachfront location. Photo: A&B |
The A&B Shopping Mall benefits from its beachfront location. Photo: A&B
The mall is focused on expanding amenities for tourists, such as information kiosks, local food and cultural maps, a dedicated area for local specialties and souvenirs, and regular workshops on local crafts. It is also developing outdoor spaces for art events, street performances, and cultural programs to showcase local culture.
A&B Shopping Mall is collaborating with high-end hotels, resorts, and travel companies to create integrated experiences. Rather than being a standalone destination, A&B aims to become an integral part of the Nha Trang tourist experience.
"A&B Shopping Mall has chosen a unique path by combining international and local brands to create a diverse shopping complex," a representative said. "From fashion and accessories to handicrafts and multicultural cuisine, we offer a wide selection for customers while shaping the unique identity of each floor."
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Greenery covers every floor of the mall. Photo: A&B |
Greenery covers every floor of the mall. Photo: A&B
A&B Shopping Mall's goal is to create an iconic destination where commerce meets culture and community. As Khanh Hoa expands its urban areas and increases investment in retail and tourism, A&B hopes to become a new landmark for the coastal city.
With the message "Touch the Style - Immerse in the Identity," A&B is expected to become a special piece in Khanh Hoa's commercial and service landscape.
To celebrate its new look on 1/9, the mall hosted a series of events, including a carnival, an outdoor concert, a 360 photo booth, workshops, and discounts of up to 50% from brands like McDonald's, Quiksilver, MCA & Tagins, La An, and Yookmong BBQ.
(Source: A&B)
