Vietnam's social welfare landscape has undergone significant changes in recent years. According to PwC Vietnam's ESG Progress Tracker 2025 report, 89% of Vietnamese businesses integrate environmental, social, and governance (ESG) factors into their long-term roadmaps. Organizations implementing social welfare activities now adopt specific actions, addressing local needs rather than focusing solely on short-term aid. Many prioritize programs linked to environmental protection, livelihood creation, and community self-reliance.

Among these organizations, ABBank actively contributes to the community, notably through its long-running Tet An Binh program. An ABBank representative stated that in recent years, Tet An Binh has shifted its focus. Instead of primarily providing essential goods during the Tet holiday, the program now expands its objectives to connect social welfare activities with livelihood creation and environmental protection, aiming for a more sustainable impact on communities.

ABBank's journey to green Vietnam began with Tet An Binh 2021. Photo: ABBank.

Since 2020, ABBank has implemented the "Green An Binh - Green Vietnam" project, responding to a national initiative launched by the Prime Minister to plant one billion trees from 2021-2025. The bank emphasizes that tree planting improves ecological environments, protects soil and water resources, and creates long-term livelihoods for people, especially in remote areas.

ABBank employees participate in Tet An Binh. Photo: ABBank.

After five consecutive years of implementing the "Green An Binh - Green Vietnam" project, the bank has donated nearly 200,000 saplings across the country.

During the Tet An Binh 2023 program, ABBank donated 5 km of clean water pipes to residents along with 10,000 mangrove and casuarina trees for the protection forest in Tan Phu Dong district, Tien Giang province. Photo: ABBank.

This year, under the theme "Sowing Seeds of Happiness", the journey focuses on Thong Thu commune, Nghe An province. This area faces many challenges, with communities primarily relying on agricultural and forestry production but lacking capital and sustainable saplings.

On January 25, ABBank will collaborate with local authorities to donate 100,000 cinnamon saplings to households. Cinnamon trees require low initial investment, grow well, and offer high economic value. During cultivation, residents can harvest leaves and branches for short-term income while aiming for long-term value from the trees, thereby gradually improving their income and stabilizing their livelihoods. Alongside tree planting, the program continues to visit and present Tet gifts to disadvantaged families.

Now in its 17th year, Tet An Binh has made distinct impacts, affirming ABBank's commitment to pursuing sustainable development and supporting communities through long-term social welfare solutions.

(Source: ABBank)