On 4/7, the Aeon Group launched its Waon Point loyalty program, a unified points system across its entire ecosystem in Vietnam. To mark the merging of the Aeon Vietnam and AeonMall Vietnam loyalty programs, a 10x Waon points promotion will be offered exclusively on Sunday, 6/7, applicable to a wide range of products.
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Customers accumulating Waon Points. Photo: Aeon Mall |
Customers accumulating Waon Points. Photo: Aeon Mall
Since 16/6, shoppers at Aeon General Merchandise Stores and Supermarkets, specialty stores (such as Daiso, Aeon Bike, and Glam Beautique), Aeon Mall tenants, and the online platforms Aeon E-Shop and Aeon Mall Plus can earn and use Waon points through the Aeon Vietnam or AeonMall Vietnam apps. Customers earn one point for every 10,000 VND spent (one point equals 100 VND, redeemable for vouchers starting from 100 points).
On the 30th of each month, shoppers can take advantage of "Double Points Day" at Aeon General Merchandise Stores and Supermarkets, and Aeon Mall. Aeon Vietnam also offers other regular benefits for members: a 5% discount on all orders on Member Days (the 5th and 20th of each month) and 10x points on promotional items during Happy Wednesday's golden hours from 8 a.m. to 10 a.m. at Aeon Supermarkets.
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Customers can easily accumulate and use points through the Aeon Vietnam or AeonMall Vietnam app. Photo: Aeon Mall |
Customers can easily accumulate and use points through the Aeon Vietnam or AeonMall Vietnam app. Photo: Aeon Mall
A representative stated that Waon Point is not just a loyalty program, but a platform connecting services within a diverse consumer ecosystem. Aeon aims to expand this ecosystem beyond its internal operations, collaborating with partners and brands in various sectors such as retail, entertainment, and services to provide customers with more comprehensive experiences. By expanding the shopping and service network of its member companies, Aeon increases convenience for users while maximizing member benefits by integrating spending from multiple brands to access exclusive offers.
The program uses technology and a phygital (physical-digital) experience model to personalize offers, encourage smart and sustainable consumption, and enhance customer-brand engagement.
(Source: Aeon Group)
To join the Waon Point loyalty program, customers can download the Aeon Vietnam or AeonMall Vietnam app to enjoy convenient shopping and earn points daily.
For details on participating stores, usage instructions, and other promotions, see here.
