At a press conference for the new Tan An Shopping Mall (formerly Long An), Tezuka Daisuke, CEO and Chief Representative of Aeon Vietnam, described Vietnam as the region's most dynamic market. He cited the country's stable economic growth of over 7% annually, with the potential to reach 12% in the future. He affirmed that Aeon considers Vietnam a key global market, second only to Japan, alongside China and other Southeast Asian countries.

To increase its presence, Aeon will launch three new projects by the end of 2025: the upcoming Tan An Shopping Mall, and two department stores and supermarkets in Hung Yen and Ho Chi Minh City (formerly Binh Duong).

Aeon Vietnam's revenue is projected to increase by about 30% compared to 2024, reflecting growing purchasing power.

The Aeon Tan An Shopping Mall (formerly Long An) is set to open on 23/9. Photo: Aeon Vietnam

The Aeon Tan An Shopping Mall (formerly Long An) is set to open on 23/9. Photo: Aeon Vietnam

Aeon has invested over 1.5 billion USD in Vietnam. While a detailed roadmap hasn't been released, the company aims to triple its current scale by 2030 by opening more shopping malls and supermarkets and increasing investment. Aeon is also promoting Vietnamese goods globally, with over 3,000 domestic products already available in its Japanese stores.

Aeon Mall Vietnam, the subsidiary responsible for developing and operating shopping malls, has also achieved positive results, mirroring the parent company's success. In the 2024 fiscal year (ending 28/2/2025), revenue reached 17.3 billion yen (approximately 3,176 billion dong), a year-on-year increase of over 13%. Vietnam is Aeon Mall's largest market in Southeast Asia and second globally, behind China.

While revenue in China is nearly four times higher, profit in Vietnam is only about 10.7% lower, demonstrating the healthy profit margins and attractiveness of Vietnam's retail market.

Thi Ha