The 2026 World Cup's new hydration breaks, though controversial, are proving lucrative for David Beckham. Referees will pause matches at the 22nd minute of each half. These three-minute breaks allow players from both teams to leave the field for water.
This new rule, enforced across all 104 matches regardless of weather or temperature, has sparked controversy at the ongoing North American tournament. Some fans have booed when matches were interrupted.
These breaks, however, have proven beneficial for some, notably former England captain David Beckham.
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Inter Miami CF co-owner David Beckham before a match against Austin FC at Nu Stadium, Miami, Florida, US on 4/4/2026. *Reuters*
During each match, when Fox airs commercials at halftime or during the two hydration breaks, Beckham features in up to three different advertisements. He is part of campaigns for brands like: Home Depot, McDonald's, Stella Artois, Verizon, Adidas, Bank of America, Pepsi, and Lay's.
Brazilian newspaper Globo reports that at least 8 brands utilize the former Real Madrid player's image in US television commercials. The publication estimates these contracts generate approximately 120 million R$, or over 23 million USD, for Beckham.
The Manchester Evening News suggests no former player matches Beckham's advertising reach. Marketing consultancy Made Clear stated, "Brands partner with Beckham due to his trustworthy and highly recognizable image." Analysts project Beckham's earnings could reach around 25 million USD.
The Telegraph views this as evidence of Beckham's enduring influence in the US, cultivated since his 2007 move to LA Galaxy. Despite retiring in 2013, Beckham remains one of the most commercially successful football players. With the US advertising industry consistently allocating substantial budgets for premium television slots, The Telegraph considers Beckham a reliable choice for brand messaging.
Beckham has never been a commentator and holds no official contract with FIFA. A senior FIFA official confirmed the organization has no commercial ties with Beckham, despite his pervasive presence in US advertisements.
In mid-May, David Beckham became the first British athlete or former athlete to surpass 1 billion pounds in wealth, according to the Sunday Times Rich List 2026. The English superstar maintains a diverse investment portfolio, generating substantial annual income. A key asset is Inter Miami Club, the MLS team where Lionel Messi plays. Most of his advertising contracts are long-term partnerships, including a prominent lifetime agreement with Adidas.
During his playing career, Beckham achieved peak success with Manchester United, securing 6 Premier League titles. He later joined Real Madrid during the initial Galacticos era.
Tu Anh (according to Globo/Manchester Evening News/The Telegraph)
