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Friday, 29/5/2026 | 15:32 GMT+7

Blive Mart to open supermarket chain in many provinces and cities

Blive Mart is developing a traditional retail model combined with an O2O (online to offline) consumer ecosystem, connecting manufacturing plants, local stores, technology platforms, and consumers.

On 25/5, Blive Group hosted a factory tour and supermarket director appointment ceremony at the Bell Duc factory. The event included regional directors from many provinces and cities, preparing for the upcoming supermarket chain expansion.

Blive Mart and Bell Duc factory. Photo: Blive

Each regional director will manage and develop 50-60 communes and wards. They will collaborate with the store system, market personnel, and local partners to establish, operate, and expand the supermarket network.

Ms. Tu Ngoc Dung, Blive Mart National Sales Director (orange shirt), and Mr. Dang Quang Dung, Blive Mart General Director (white shirt). Photo: Blive

A Blive Mart representative stated that the system focuses on traditional retail while also aiming to build an O2O (online to offline) consumer ecosystem. This ecosystem connects manufacturing plants, local stores, technology platforms, and consumers.

This model optimizes store operations and connectivity, enhancing competitiveness and customer reach as the retail market increasingly shifts towards digitalization.

Mr. Dang Quang Dung, Blive Mart General Director, and Ms. Vu Thi Minh Hoa, Chairman of Bell Duc Vietnam Group. Photo: Blive

With Bell Duc's partnership, Blive Mart aims to deliver essential goods and biotechnology consumer products directly from the factory to consumers at competitive prices.

Additionally, the Blive Mart application offers a cashback policy of up to 50%, helping consumers save on living costs.

In the coming time, Blive Mart will expand its system to every commune and ward nationwide, steadily perfecting its retail model that integrates technology and local consumption.

(Source: Blive Mart)

Blive Group Joint Stock Company

Phone: 094 592 68 49

Website: www.blive.com.vn

By VnExpress: https://vnexpress.net/blive-mart-sap-mo-chuoi-sieu-thi-tai-nhieu-tinh-thanh-5079702.html
Tags: Blive supermarket chain Blive Mart Bell Duc factory

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