The shortened name, Boho, redefines the company's scope in the market. The core Design & Build division continues to be refined, enhancing design skills and techniques. The minimalist new logo reflects the company's commitment to continuous learning, innovation, and improved service.
"10 years is a milestone, but also a starting point for bigger goals. We will continue to innovate and overcome limitations and challenges in our journey of creating spaces," a Boho representative said.
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Boho announces its new brand identity. The first 'O' is inspired by Earth, symbolizing the desire to reach further and connect with customers everywhere. The second 'O' represents a gear, symbolizing the harmonious coordination of the team towards better customer experiences. Photo: Boho |
Boho announces its new brand identity. The first 'O' is inspired by Earth, symbolizing the desire to reach further and connect with customers everywhere. The second 'O' represents a gear, symbolizing the harmonious coordination of the team towards better customer experiences. Photo: Boho
From an interior design and construction unit, after a decade, Boho now operates not only in project-based interior design and construction, but has also expanded into retail, OEM (original equipment manufacturer) exports, and a growing ODM (original design manufacturer) segment.
The company is behind projects like: Viettel headquarters, Masan Group offices, Techcombank headquarters, A La Carte Ha Long Hotel, The MarQ apartments, and Masterise Group's luxury apartment chain.
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Masan Group headquarters is one of Boho's landmark projects. Photo: Boho |
Masan Group headquarters is one of Boho's landmark projects. Photo: Boho
Beyond office buildings, luxury apartments, and high-end hotels, Boho has broadened its market with specialized projects such as schools and hospitals. The Saigon South International School (SSIS) project was honored with "Interior of the Year" at the 2024 Ashui Awards. Mega Gangnam, a 5-star international cosmetic clinic in Ho Chi Minh City, won "Commercial Building Interior Design" at the 2025 Asia Architecture Design Awards.
Recently, the company won the bid for the Hong Ngoc International General Hospital project in Hanoi. This high-end medical project requires professionalism and the ability to meet strict quality and safety standards.
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Rendering of Mega Gangnam, award-winning project at the 2025 Asia Architecture Design Awards. Photo: Boho |
Rendering of Mega Gangnam, award-winning project at the 2025 Asia Architecture Design Awards. Photo: Boho
Alongside its project work, Boho has expanded into the B2C retail market with the Notag brand. Focused on quality and practical value, Notag emphasizes minimalism, practicality, and reasonable pricing, encouraging a lifestyle focused on use rather than brand names.
The company plans to launch its sub-brand, ODDii, marking its expansion into ODM, focusing on original and creative design thinking. Although not officially launched, ODDii's Mod Chair and Olaf Chair have already won the 2024 Good Design Awards.
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Boho's LEED Gold certified factory in Tay Ninh (formerly Long An). Photo: Boho |
Boho's LEED Gold certified factory in Tay Ninh (formerly Long An). Photo: Boho
"Regarding exports, Boho focuses on three main markets: the US, Japan, and Australia. Since the beginning of the year, we have exported 70 containers to these markets," a Boho representative stated.
Collaboration with partners is also emphasized. Courtyard by Marriott selected Boho as its furniture supplier for its 4-star resort hotels in major Japanese cities. In the US, the company supplies furniture for a 3-star hotel project under the Hilton brand.
Boho is also among the few furniture brands in Vietnam to own a factory with LEED Gold certification from the US Green Building Council. The factory also holds ISO 9001:2015 quality certification and the FSC-CoC global certification for wood products.
Tue Anh
